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    BEAUTY, BRAND TALK

    e.l.f New Products Review + swatches

    I have to say e.l.f has come a long way from the cosmetics brand I once used many years back. They definitely have stepped up their game and I’m so glad they did as some of these products are my new go-to. Not only because they are uber affordable but because they have proved themselves to work just as well as my higher end products.

    Flawless Finish Foundation in “Nude”

    Prep & Blur stick

    Liquid Matte lipstick in “Blushing Rose”

    16HR Camo concealer in “Tan Sand”

    Dewy Setting Mist

    18 Hit Wonders Eyeshadow Palette

    Beautifully Bare Sheer Tint Finishing Powder in “Medium-Dark”

    Here’s how I tested the wearability of the products listed above. I wanted to create a “no makeup makeup look while looking polished and well rested, and definitely not made up. Here is the final look:

    makeup no makeup look makeup no makeup look

    (Unedited, NO photoshop, NO Facetune, Raw image of me in e.l.f cosmetics base makeup)

    16 Hr Camo Concealer $9

    I was really really really  impressed with the 16hR camo concealer. It reminded me of NARS creamy concealer but without the hefty price tag. Done’t get me wrong, I don’t mind paying for good quality makeup but if I can find something that works just as well for less than 90% of the cost, ” Imma go buy it” real quick 🙂

    elf concealer camo 16 hr

    The concealer is super creamy and thick so a little goes a long way to achieve full coverage. It covers redness, blemishes and under eye darkness beautifully and literally melts into your skin. As I applied it, I had to keep checking the label to ensure I didn’t pick up my Chanel or Nars concealers because I was so surprised at the quality of this product. I paid $9 for this tube of golden creamy goodness! One swipe was all I needed to fully cover my mommy bags. I’m shook! 🙂

    It’s sold in 18 different shades. I bought “Tan Sand” but I could probably wear a shade lighter. The coverage lasted a good 10 hrs and I used “Beautifully bare sheer tint “in medium-tan to set it. I honestly can go on and on about this concealer but I don’t have too because I know you guys trust me so just go get it and try it out for yourself and let me know what you think.

    Prep & Blur stick $8

    If you use makeup primer before makeup application then the prep and blur is going to be your best friend.
    It’s a sheer, silicone free product that claims to blur imperfections and fills in pores. I can’t really comment on the blurring claim e.l.f makes with this product but I agree that it preps your skin for foundation very nicely. It really smoothed out my skin and my foundation applied effortlessly even with a dry beauty blender (oops I forgot to wet it)!

    prep and blur stick e.l.f

    Overall I really liked the prep & blur stick, but I use it more for prepping my skin and not so much for filling in pores. It gives you a nice smooth finish.

    Flawless Finish Foundation $8

    This foundation comes in 40 shades. I bought shade “Nude”, but could have also matched “Sand”. This foundation is e.l.f.’s best seller. It’s a lightweight, oil-free formula that dries to a semi-matte finish.

     

    e.l.f foundation photo“Flawless Finish” for a drugstore brand foundation is exceptionally good.  It ‘s a hydrating, buildable foundation that blends out really nicely, not streaky. You can use a beauty blender or brush and the results will be good either way. I wouldn’t say this is my HG foundation but it does cover redness, and imperfections really well. For the price tag, it’s a good purchase.

    Liquid Matte Lipstick $7

    “Blushing Rose ” is a darker pinkish matte shade. The formula contains vitamin E so it’s supposed to be hydrating to the lips, but unfortunately it really didn’t live up to that claim. My lips did feel a bit dry but that’s mostly the case with a lot of matte lipsticks.

    The matte finish lasted a couple of hours and did start to weaken after a meal, which has happened even with luxury brand matte lipsticks. I just reapplied and the colour looked great again with no cakey feeling. I would definitely purchase this in various colours as I’m the type that likes to have multiple shades within my reach and for the price tag can you blame me ?

    e.l.f. tea rose photo matte lipstick            e.l.f. tea rose photo matte lipstick

    Beautifully Bare Sheer Tint $8

    This product, IMO, is the real star of my post!

    I’m a loyal MAC pressed powder ( medium dark ) and now I’ve been converted to this amazing product. As you can see from the photos above, I look a bit more tanned than usual, and that’s because I’m wearing Medium-Dark in Beautifully Bare Sheer Tint. I didn’t really notice that it was too dark for me until I took the photos, so the next day I went out and bought Light-Medium and it’s so so good on the face! Perfect match!

    e.l.f beautifully bare sheer tint photo

    I’m obsessed! 

    It’s a silky mattifying finishing powder that gives you light – medium coverage and comes in 5 shades. I know the name of the product is “Bare Sheer tint” but that’s not the case. You actually get light – medium coverage. I used it to set my “16 HR Camo concealer” and foundation. I don’t know if it’s supposed to do this but it smoothed out my skin and accentuated my olive skin tone. I like that my natural skin tone wasn’t masked, it just made it look better! I don’t know how, but it did. It’s a matte formula so if you like to shine bright like a diamond, this may not be for you.

    This is an amazing product that I will be buying from now on. It’s that good. No joke. Go try it out!

    Dewy Setting Mist $11

    I think by now I have around 15-20 setting sprays, but I decided to add one more to my collection.  After several uses of this setting mist, I didn’t like it. Aside from the amazing fragrance, coconut, the product itself fell short for me. It sprayed out way too much product, which I believe is a waste. I didn’t notice my skin was dewy even after using it on a bare face. I actually prefer e.l.f’s original setting spray, “Makeup Mist & Set “over this one. I’ll continue using it but I don’t think I will repurchase.

    e.l.f dewy setting mist

    18 Hit Wonders EyeShadow Palette $14

     I’ve used e.l.f eyeshadows in the past and I wasn’t too impressed with them. They were chalky, didn’t blend well at all and the pigmentation was not great. I think e.l.f cosmetics took notice of this and decided to revamp their shadows because HOLY MOLY they have a real winner with this gorgeous palette!

    e.l.f cosmetics 18 wonder palette

     

    From the e.l.f website I quote:

    This vibrant, colorful 18-pan palette contains only the best, most swatch-worthy shades, designed to inspire bold, vibrant eyeshadow looks. We included a mix of matte, satin and shimmer shades. The luxe formula is smooth, creamy, blendable and ultra-pigmented for effortless application.

    So everything e.l.f cosmetics mentioned above is REAL! They are super creamy, super bendable, ultra-pigmented and easy to apply. I couldn’t have described it better myself, I wasn’t expecting to love this palette as much as I do. I was in need of a vibrant spring palette and I found it. So so good! 

    e.l.f cosmetics 18 hour wear palette

    e.l.f palette photo

    “Heat”, “Shade”, “Royal”

    So to sum up my post, I am really happy to see that e.l.f cosmetics has stepped up their game. There are a few products I will be repurchasing, especially the ” Beautifully Bare Sheer Tint”, “16 HR Camo Concealer “and  ” 18 Hit Wonders Eyeshadow Palette”. 

    Have you used any of these e.l.f cosmetic products? If so , please leave a comment below !

     

    XO, MAHA

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