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Worth the hype? Deciem, The Abnormal Beauty Company!

Deciem Haul

The Ordinary Haul

This post is long overdo I know! This so far has been one of my most requested post this year. I don’t blame you all for being so curious about Deciem! This cruelty free Toronto based brand is so popular among millennials that their “The Ordinary foundation” had a 25,000 person wait list! That is insane! Their packaging is no fuss, simple, clean and to the point.

Deciem “the abnormal beauty company”  as they lighthearttly call themselves introduced their current line of serums and foundation under The Ordinary umbrella to major success! This line introduced high coverage foundation for $7 and serums for under $15. How do they do this and do the products work? The founder Brandon Truaxe explained that because of the low number of ingredients in each product, it is possible to produce and sell affordable skincare to the masses.  Of course I was intrigued so I placed my order as quickly as possible. I waited 5 weeks for my products to be shipped because the company was out of stock…hello wait list ! Fair enough. I wanted to get my hands on these foundations that some were saying online could be considered life changing. Really..life changing? Well I had to see for  myself so bring it on Deciem!

I ordered the following from Deciem:

100% Plant -Derived Squalane  is a hydrator which is found naturally in the skin. You would use Squalane if you want to increase hydration or prevent depletion of hydration in your skin.  You can also use this product on your hair to prevent breakage and add shine.100% Plant Derived Squalene

100% Plant Derived Squalane, $8

My thoughts:  I found that the Squalane did a great job ensuring my skin stayed hydrated. I was so surprised that the Squalane only had one ingredient listed .. Squalane!. That’s all there is to it. It doesn’t get more simple than that. I used it every day before I applied my moisturizer. I found the best way to apply this emollient is to place the dropper directly on your face, but not touching your face. Applying the product on your hand first,  I found, was wasteful because it has a runny consistently and is absorbed quickly into any surface it touches.  I only  have a bit left in the bottle so I placed an order for 2 more bottles. 

Argireline Solution 10% is clear lightweight Serum with 10% Argireline Peptide Complex. Argireline benefits the areas on the face that are prone to folds (wrinkles!!) such as eyes and the forehead area. To use, apply a few drops on the forehead and around the eyes twice daily. 

Argireline Solution 10% photo

Argireline Solution 10% $8  

My thoughts: The solution feels like water on the face. It’s extremely lightweight and odourless. I was skeptical at first because I have never tired a serum that basically looked like water but I was assured that it wasn’t water. In one and half months time I had used up the whole bottle as I used it religiously every morning ( before the Squalene in the morning ) and night.  I can’t say that I see a dramatic difference in the minor crows fee that I have around my eyes but I do feel it has diminished them slightly. I believe if I had another bottle of the Argireline Solution 10%I would have seem a greater difference but I didn’t plan ahead of time to order a bottle. I am now awaiting my 2nd and 3rd bottle to arrive! At $8 per bottle it’s so affordable to give it another chance.

High-Spreadability Fluid Primer  is from the Ordinary Colours line under Deciem and is made up of high flexibility silicones that help hydrate the skin and give an overall dewy look. Used as a makeup primer it ensures long lasting makeup wear and Ordinary Colours claims that this primer helps spread your makeup evenly to avoid blotchiness.

Ordinary Colours High Spreadability Fluid Primer photo

High-Spreadability Fluid Primer, $8

My thoughts: My first reaction was ” holy heck this is good”! It took me a few days to understand why I loved this primer so much. It’s almost identical to this staple  primer that I use on myself and my clients for $36 less!  You better believe I ordered another 2nd , 3rd and 4th bottle.  It’s perfect on the skin. It does exactly what it claims to do. It smooths your face and ensures your makeup lasts through out the day. As for the claim that it helps disperse complexion makeup evenly, I can see some truth to this definitely as it’s a very light weight formula that smooths out the texture of your skin allowing the makeup to glide on smoothly without the need to tug or pull to get the desired effect. The only negative feedback I have on this primer is not about the product itself but the drop dispenser packaging. I wish at some point Deciem will decide to package it in a squeeze tube instead of a dropper. It’s not easy to dispense. Overall this product is definitely worth $8 ! I can’t stop raving about how much I love it.

The Ordinary Lightweight Serum Foundation photo

The Ordinary Lightweight Serum Foundation, $7

The Ordinary Lightweight Serum Foundation  shut the internet down!

This $7 bottle had a 25,000 person waitlist as well as orders for 250,000 units it’s first week of launching and literally crashed the Deciem servers! It offers lightweight coverage but buildable to sheer-medium coverage and is formulated in a way that allows the pigments to look natural on the skin, serum like, and this does not settle in fine lines. It has a matte finish and works extremely well over any primer offered by The Ordinary. Only in Europe is this foundation available with SPF. This foundation and all Deciem products actually, are free of parabens, sulfates, mineral oil, animal oils, coal tar dyes, (WTF?) and a bunch of stuff I’m too lazy to type out…but honestly just trust me when I say your face will thank you for omitting junk from your makeup! The Ordinary Colours offers this foundation in 21 shades divided into 3 categories. I strongly recommend you visit their shade guide for a comprehensive breakdown of shades as well as swatches.

My thoughts: Every woman should have this serum foundation in her makeup bag for the days/nights she wants to feel good and natural in her own skin ! They are 100% right to claim this looks serum like on the skin. The foundation comes in a plastic bottle with a pump for easy application.

I apply The Ordinary Fluid Primer first and then I use about 1.5 pumps worth of serum foundation on a damp beauty blender to achieve the coverage I’m comfortable with. I ordered 2.1Y which I find is a good choice for the Summer months but once my tan fades I know I will have to go at least a shade lighter.

Every time I wear this foundation I am guaranteed over 7 hours of wear. It looks natural on the skin so if you have imperfections you want to hide, it would be a good idea to conceal those first before applying this foundation. If you are looking for a soft conceal of imperfections than you’re good to just use this foundation alone. For those that have oily skin you may need to touch up with some powder once through out the day but that’s probably after 6 hours of wear.

The Ordinary High Coverage Foundation photo

The Ordinary High Coverage Foundation, $7

The Ordinary High-Coverage Foundation offers a semi-matte finish with more pigmentation than the serum foundation therefore provides more coverage yet still does not feel or look cakey on the face. 

My thoughts: I don’t wear this foundation as much as I do the Serum foundation only because I am, knock on wood, having really great skin these days so I don’t feel the need for that extra coverage. When I do wear it I love it. It still feels light on my skin but I know I have that extra coverage. I apply it the same way I do the serum foundation but I only use 1 pump for my entire face. This foundation is also buildable and hides imperfections well!

Overall thoughts: I’m really impressed with this company and how they managed to stay true to themselves while still offering great working products to their consumers! Deciem and The Ordinary line are definitely worth the hype. Their price point, products and overall social awareness is refreshing. I look forward to trying out a few other products from them and hopefully will love them just as much as I love these!

Have you tried any Deciem products? If so, leave me a comment below. I love hearing from you !

Disclaimer: I purchased these products. They are not PR samples.

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4 Comments

  • Reply Jenny

    Wow, I heard so much about the serum foundation but haven’t actually gotten my hands on it yet. Sounds like I definitely need to get on that!

    July 31, 2017 at 1:54 pm
  • Reply Amy Sousa

    I really want to try out the spreadable serum and serum foundation! I have the coverage foundation and like it, but I have also been having good skin and don’t want the coverage! The Squalene also sounds awesome 😀

    July 31, 2017 at 9:21 pm
  • Reply Dayana

    I just bought my first Deciem, The Ordinary Product and so far so good. I want to get Squalane and the primer now! They both sound great and I could use the extra hydration.

    July 31, 2017 at 9:26 pm
  • Reply Katherine

    I’ve heard amazing things about the brand, and there are a few things that are apparently great for acne-prone skin. I haven’t tried anything yet, but I’m really interested in trying things!

    Katherine || The Green Bows

    August 11, 2017 at 4:08 pm
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