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BEAUTY, BRAND TALK

IT COSMETICS SKIN CARE…IS IT REALLY THE SECRET TO BEAUTIFUL SKIN?


I had the pleasure of reviewing a few products from IT Cosmetics recently and I wanted to share my thoughts with you ūüôā

IT COSMETICS SKIN CARE PHOTO

If you’re not familiar with IT Cosmetics, let me bring you up to speed. This cosmetics brand is headed by Boss Lady¬†Jamie Kern Lima. As CEO and Founder she has made a name for herself and her products all over the globe! ¬†She has created an award winning brand of skincare and makeup that relates to real woman. Bye Bye under eye, in my opinion, was the cult product that put IT Cosmetics in the forefront of the beauty industry. This little tube of concealer is in every one of my friends makeup bag. You know it’s a clear winner when 10 women can ¬†unanimously agree that it’s the best damn concealer out on the market so far.

So of course being a loyal consumer, I was really grateful that Jamie gifted me the following products:

Confidence In A Cream – Moisturizer

This moisturizer can be used on all skin types. It’s super thick, contains antioxidants, quickly absorbs into the skin and can be used morning and night. I am a huge fan of super thick moisturizers, but I know some people aren’t. It helps when the moisturizer absorbs into the skin quickly as I like to apply my foundation in the morning right after moisturizer and since I’m most likely already behind schedule I detest having to wait for the moisturizer to absorb!

IT Cosmetics claims that the Hyaluronic Acid will plump fine lines and wrinkles and minimize pores. I do believe that’s true as I have had great experiences with products that contain Hyaluronic Acid. I noticed the moisturizer helped greatly with my makeup application as well. My foundation looks more dewy than usual, which I love!

This is a well created moisturizer if you don’t mind the super thick consistency.

IT COSMETICS SKIN CARE PHOTO

Confidence In A Cream – Eye Cream

Since Confidence In A Cream – Moisturizer was such a big hit with consumers, ¬†I’m not surprised that there was a demand for a similar product specifically for the eyes!

This eye cream has quickly climbed up the ranks of my favourite eye creams of all time! For good reason too. It’s formulated with the typical anti-aging agents such as Peptides, Hyaluronic Acid and collagen but what this product has that sets it apart from the others is the inclusion of licorice root, squalene, green coffee & tea, as well the product has an apricot tint to colour correct and brighten the under eye area.

Just like the moisturizer, the eye cream absorbs quickly into the skin, so there’s no need to wait to apply concealer. I find the product allows my concealer to glide on really easily and acts as an adhesive for the makeup!
I can’t tell you enough on the impact this cream has had on my under eye area. It really does brighten and plump up the skin to give you a very youthful look.

Confidence In A Cream – Cleanser

This cleanser is a really unique product as it’s a cleanser and serum in one!

It cleanses, moisturizes and hydrates your skin. I am an absolute fan as it’s really gentle on my skin. It’s sulphate free ( so won’t sting your eyes) and has Hyaluronic¬†Acid and colloidal oatmeal. A few days ago, I had to much in the sun and ¬†I managed to get a little sunburn on my face and before I went to bed I cleansed ,as usual, and I could feel the Confidence In A Cleanser soothing my face and I’m pretty sure it’s because of the oatmeal! It Felt really good against my skin. Basically, if your looking for a well rounded cleanser that won’t dry out your skin and will help keep your skin hydrated, this one is great to include in your skincare regime!

IT COSMETICS SKIN CARE PHOTO

IT Cosmetics Secret Sauce Anti- Aging Moisturizer

What is the secret in this Secret Sauce Moisturizer? Straight from the IT Cosmetics websites :

“The Secret Sauce is 7 clinically advanced, penetration-enhancing fermented ingredients that help to increase absorbency and maximize the ultra-hydrating, anti-aging benefits of Secret Sauce‚ĄĘ. Well that doesn’t tell us much , but I can tell you that this Moisturizer is another winner for me. It’s super thick and creamy. Contains anti-aging peptides, hydrolyzed collagen, hyaluronic acid, vitamin C and licorice root. ¬†It also contains IT Cosmetics trade marked Drops of Light ¬†Technology which give you the “lit-from-within-glow” that we all crave!

IT COSMETICS SKIN CARE PHOTO

I love this moisturizer as I always have a nice glow to my face when I have it on. While I have this on,¬†I feel really confident in my natural skin so I find I don’t really need to wear any foundation. It doesn’t mask any imperfections but because it adds subtle radiance ( just in time for Summer weather) and over time helps minimise any fine lines. Again, if you are not a fan of super thick moisturizer (even quick absorbing ones) than this is not for you.

IT Cosmetics Miracle Water

This is the one product I think I’m most in love with. The Miracle Water is a 3 -in-1 is a Radiance Booster + Anti-Aging treatment + Micellar Cleanser.

IT COSMETICS SKIN CARE PHOTO
So where to begin ..hmmm.

This product as a radiance booster is great as it uses some really potent skin smoothing and brightening ingredients. I apply a small amount on to a cotton pad and gently apply it to my face. I don’t rinse it off as it’s a rinse free product. The Miracle Water doubles as an anti-aging treatment as well since it has loads of anti-aging properties such as IT Cosmetics Secret Sauce Complex, Peptides, Collagen, Green Tea Water , Vitamin C and Licorice Root, so I know while I’m rocking a nice radiant glow, the Miracle Water is hard at work diffusing any fine lines I may have!

As a cleanser, dirt, oil and all impurities are trapped and removed onto the cotton pad. What I love most about Miracle Water and I’m sure many of you noticed as well if you have tried this product is the absence of detergent agents. Since this is a rinse free product, a.k.a no need to use water to activate the powerful ingredients , there is no need for any hard detergents that are used to create the lather to cleanse the skin. I love this concept as I feel detergents are meant for laundry NOT my face!!!

IT COSMETICS SKIN CARE PHOTO

 

Is IT Cosmetics really the secret to beautiful skin ?

Overall, I love IT Cosmetics products because they actually do what they claim they are meant to to do. The Moisturizes hydrate the skin. The Cleansers clean the skin without stripping away any hydration. The eye cream is full of botanical ingredients that help fade away fine lines and brighten the under eye.

These products all contain anti-aging properties that when used over time and with consistency your skin will benefit greatly and you will see a change in the texture and overall appearance in your skin.

Hers’s the deal, I know these products are a bit pricey so if ¬†you want to achieve good skin and not break the bank, I would highly recommend the Secret Sauce Anti- Aging Moisturizer and Miracle Water. Your skin will still benefit greatly from the active anti-aging ingredients. If you want to splurge and buy the whole line of Confidence In A Cream line I doubt you will not be disappointed and your skin will benefit over time ,but again consistently is key!

On a side note, I am a huge fan of BYE BYE Under Eye Concealer as that was the first product I ever bought from this brand. Since then I have repurchased it several times and and would recommend it to anyone who has dark circles that need concealing or who want a brighter more youthful under eye.

Have you tried any IT Cosmetics products? If so, leave me a comment below! I love hearing from you guys!

XO, MAHA
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2 Comments

  • Reply Jill

    Wow. These all sound amazing. I love the the moisturizer is thick, but absorbs quickly. Sounds like something my dry skin could use. Eye cream that works well with makeup always feel like a struggle, so I’m glad this one sounds so great.

    June 9, 2018 at 6:59 am
  • Reply Amy Sousa

    I always hear about the makeup (especially the cc creams), but I didn’t know they had skincare! I’ve never tried anything from the brand, but all these positive reviews make me want to give it a go.

    June 10, 2018 at 1:05 pm
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