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    BEAUTY, BRAND TALK

    HOLY MOLY THIS STUFF IS GOOD! IT COSMETICS CC+ CREAM + BYE BYE UNDEREYE BRIGHT

    The first time I heard of IT Cosmetics, I was watching TSC (The Shopping Channel ) late one night and ordered the BYE BYE Undereye full coverage concealer. I’m always skeptical when I order something off a commercial because you never really know what your going to get. Lucky for me, I fell in love the first time I applied it!

    IT COSMETICS BYE BYE UNDER EYE AND CC CREAM PHOTO AND REVIEW

    A few years after the initial launch of BYE BYE Undereye concealer, IT Cosmetics launched Bye Bye Under-Eye Illumination Anti-Aging – Brightening Concealer. WOW that’s a long name!

    The new illuminating formula still delivers the same amazing results but makes your under eye brighter for a more youthful look. I am madly in love with the new formula. Bye Bye Undereye Illumination comes in 6 shades. I have warm, olive skin so I am perfectly matched with Tan. If I tan a bit more, I would have to pick up Deep as I like to cover any discolouration on my skin with this concealer.

    So here’s why I love it 🙂 It’s so thick that it doesn’t budge all day! It literally is stuck to your skin and doesn’t seep into fine lines as much as other concealers do. I won’t tell you that it won’t seep into fine lines because from my experience all concealers will do this but this one doesn’t do it as much as others. It uses “drops of light technology” so you have this amazing glow and illumination around your eyes. You look more awake so people will think you had a good nights sleep! The formula is full coverage and TRUST ME this is no lie!

    It completely hides dark circles. As the formula is very thick you only need to use a small amount of the product so it ends up lasting you a long long time! I honestly love both the original BYE BYE Undereye as well as the newer Illuminating one equally.

    IT COSMETICS BYE BYE UNDER EYE AND CC CREAM PHOTO AND REVIEW

    Up next I picked up the “Your Skin But Better CC +”cream from Sephora, but truly couldn’t decide between the IT Cosmetics CC cream or another brands BB cream!

    What’s the difference you ask?

    A CC cream typically is lighter in texture and consistency and is used to target one main concern such as redness.

     BB creams are lighter foundations that can be used as moisturizers, primers, and concealers.

     I picked up the CC+ cream in shade “Tan” and “Medium Tan” to mix them both together to achieve , what I think , is my best shade. This CC+ cream was Allures Reader’s Choice award winner and I can definitely attest to it’s claims that it’s a full coverage product that doesn’t dry out your skin and does indeed address the discolouration in the skin.

     I use 1 pump of “Tan” and 1/2 to 1 pump of “Medium Tan” and blend them with a kabuki brush, then apply it to my skin with a sponge. I have rednesse around my cheeks, nose area and sometimes chin. This cream covers it amazingly well without feeling heavy and I truly feel my skin is breathing under a layer of CC+ cream.

    Since it has SPF 50+ skin is protected from the sun. I believe the “+” is to signify that it’s an anti-aging product…at least I believe that’s what it represents 🙂

    I’m really in love with these brands, such as IT Cosmetics, that develop products that just work.  Yes, I think that the prices are a bit steep especially if you are like me and need to buy 2 shades to come up with your ideal shade, however, since the products are so thick you need to only use 1 pump to achieve the desired results so the product should last longer than usual.

    I’m so excited to test out a few other products that I’ve had my eye on for awhile now!

    Have you tested out any IT Cosmetics lately? If so, leave me a comment below. I love hearing from you !

    XO, MAHA 

     

     

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    BEAUTY, BRAND TALK

    PR PRODUCTS I RECEIVED FOR FREE AND I LOVE…NO STRINGS ATTACHED!

    Pr Products PR Products I LOVE!

    Honestly I can’t complain! I have a pretty sweet gig. Sometimes a really great company sends lil ‘ol me a few products for free to sample. It’s also a better feeling when the products are actually great!

    Vichy Aqualia Thermal serum and moisturizer photo PR Products I LOVE!

    Vichy is my go-to skin care brand and it never disappoints! They recently introduced the Aqualia Thermal Serum and Gel Creme Moisturizer. This line is formulated with 97% natural ingredients and Mineralizing thermal water. 

    Vichy Aqualia Thermal serum and moisturizer photo PR Products I LOVE!

    I love how the serum can be worn under makeup and doesn’t dry out my skin. I truly believe that Vichy makes the best serums on the market. My all time favourite serum is still the Idéalia Serum with is the Vichy Radiance boosting Serum. I think I’m on my 15th or 18th bottle. It’s a staple for me! Like I said, Best skincare are brand out there!

    Pixi Fairy Lights eyeshadow PR Products I LOVE!

    Pixi by Petra is so generous to us bloggers! This brand also never dissapoints me and I’ve grown to love the majority of the products Pixi has. If I was only able to pick one type of product form Pixi to use, it would have to be their highlighters. I absolutely adore them. They have great wearability and longevity as well they suite a variety of skin tones. Oh, I can’t forget that they really are versatile. I can use the highlighters as shadows to add a bit of colour to my lids. The new products Pixi sent me are the Glow-Y Gossamer Duo highlighters and the Liquid Fairy Lights eyeshadows.

     

    Pixi Fairy Lights eyeshadow PR Products I LOVE!

    The highlighters are another hit by Pixi. I gravitated towards Subtle Sunrise as it adds a really nice natural glow on the skin. Both highlights though felt really nice on the skin and didn’t dry me out at all even after wearing it all day.

    Pixi Fairy Lights eyeshadow PR Products I LOVE!

    The Liquid Fairy Lights are liquid shadows. They can be worn alone or layered to create a 3D effect. My favourite out of the 5 are the shades Rose Gold and Bare Brilliance. Layer them both for a metallic look or alone for a more subtle look. The shadows are shimmery but if you apply them with your finger and pat the colour onto your lid you would be diffusing the shimmery impact. I prefer this method of applying the Fairy Lights as I am not so keen on having metallic lids.

    I’ve heard many bloggers compare the Liquid Fairy Lights shadows to Stila Magnificent Metals Glitter and Glow Liquid eyeshadows. I believe that’s a fair statement to make but I would say that the Pixi liquid shadows aren’t as concentrated in colour as the Stila liquid shadows, but for less than half the price you can achieve a similar look so why not!

    IT Cosmetics liner and mascara PR Products I LOVE!

    It Cosmetics has been on my radar lately and I can’t be happier that I received a few products from them to sample. They recently sent me the Superhero Mascara and Superhero liquid liner.

    IT Cosmetics liner and mascara PR Products I LOVE!

    I had originally heard of  the Superhero mascara from a video Jefree Star posted online and I thought how much I would love to try it out because of the amazing review he gave. Well , the next day what do you know the IT Superhero mascara and liner show up on my doorstep! So here’s the honest honest truth. I would never ever lie to guys. So the low down is this. The Superhero mascara is the best I have tried in a very long time. I don’t know what it is but my lashes love this mascara. It literally grabs every fibre of my lashes and stretches them out to the max! It deserves the rave reviews it’s received. 

    With that being said….I can’t say the same thing about the liner. I know the title of this post is “… products I love”, but I have to keep it real with you all! The IT Superhero liner is good, but it won’t be replacing my Kat Von D ink tattoo liner any time soon. It glides nicely, has a sturdy fine tip and it’s a deep black, but throughout the day the liner straits to fade and transfers. The liner starts out looking good and sharp but about 3 hours in I noticed a bit of liner on my upper eyelids. I thought well I don’t have any eye primer on so I’ll try it again the next day with eye primer but sadly that didn’t help the problem. *sigh*

    Esqido lashes photo PR Products I LOVE!

    Esqido Lashes   are mink lashes that are super wearable and are loved by loads of influencers and celebrities including Gigi Hadid, Shay Mitchell and model Candace Swanepoel. These are the VOILA LASH and add a lot of volume to your look and are one of the bestsellers on the Esqido site.

    esqido lashes photo PR Products I LOVE!

    Esqido Lashes are best applied with it’s Companion eyelash clear glue! The glue has all day hold , is fast drying, latex free and can be used on sensitive skin.

    esqido lashes photo PR Products I LOVE!

    The eyelash glue applicator is easy to use and one or two swipes on the lash band is all you need to secure these lashes to your natural lashes for an all day hold. I LOVE this lash glue because it dries quickly and it’s super easy to apply onto the band. Overall I am really impressed with the Esqido lashes. The variety is amazing and they feel so great on and best of all I  don’t even feel that I’m wearing falsies !

    Rodial Products photo

     

     I just received these two products today  from Rodial, so I can’t say much about them but I wanted to include them in the post. Everything  I’ve ever bought  or received from Rodial has been a huge hit so don’t be surprised if I end up raving about these two products here. The Dragons Blood Micelllar Cleansing Water and Essence Mist are new to the Rodial line up so be ono the look out for a review of these two products coming soon !

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    BEAUTY, BRAND TALK

    IT COSMETICS SKIN CARE…IS IT REALLY THE SECRET TO BEAUTIFUL SKIN?


    I had the pleasure of reviewing a few products from IT Cosmetics recently and I wanted to share my thoughts with you 🙂

    IT COSMETICS SKIN CARE PHOTO

    If you’re not familiar with IT Cosmetics, let me bring you up to speed. This cosmetics brand is headed by Boss Lady Jamie Kern Lima. As CEO and Founder she has made a name for herself and her products all over the globe!  She has created an award winning brand of skincare and makeup that relates to real woman. Bye Bye under eye, in my opinion, was the cult product that put IT Cosmetics in the forefront of the beauty industry. This little tube of concealer is in every one of my friends makeup bag. You know it’s a clear winner when 10 women can  unanimously agree that it’s the best damn concealer out on the market so far.

    So of course being a loyal consumer, I was really grateful that Jamie gifted me the following products:

    Confidence In A Cream – Moisturizer

    This moisturizer can be used on all skin types. It’s super thick, contains antioxidants, quickly absorbs into the skin and can be used morning and night. I am a huge fan of super thick moisturizers, but I know some people aren’t. It helps when the moisturizer absorbs into the skin quickly as I like to apply my foundation in the morning right after moisturizer and since I’m most likely already behind schedule I detest having to wait for the moisturizer to absorb!

    IT Cosmetics claims that the Hyaluronic Acid will plump fine lines and wrinkles and minimize pores. I do believe that’s true as I have had great experiences with products that contain Hyaluronic Acid. I noticed the moisturizer helped greatly with my makeup application as well. My foundation looks more dewy than usual, which I love!

    This is a well created moisturizer if you don’t mind the super thick consistency.

    IT COSMETICS SKIN CARE PHOTO

    Confidence In A Cream – Eye Cream

    Since Confidence In A Cream – Moisturizer was such a big hit with consumers,  I’m not surprised that there was a demand for a similar product specifically for the eyes!

    This eye cream has quickly climbed up the ranks of my favourite eye creams of all time! For good reason too. It’s formulated with the typical anti-aging agents such as Peptides, Hyaluronic Acid and collagen but what this product has that sets it apart from the others is the inclusion of licorice root, squalene, green coffee & tea, as well the product has an apricot tint to colour correct and brighten the under eye area.

    Just like the moisturizer, the eye cream absorbs quickly into the skin, so there’s no need to wait to apply concealer. I find the product allows my concealer to glide on really easily and acts as an adhesive for the makeup!
    I can’t tell you enough on the impact this cream has had on my under eye area. It really does brighten and plump up the skin to give you a very youthful look.

    Confidence In A Cream – Cleanser

    This cleanser is a really unique product as it’s a cleanser and serum in one!

    It cleanses, moisturizes and hydrates your skin. I am an absolute fan as it’s really gentle on my skin. It’s sulphate free ( so won’t sting your eyes) and has Hyaluronic Acid and colloidal oatmeal. A few days ago, I had to much in the sun and  I managed to get a little sunburn on my face and before I went to bed I cleansed ,as usual, and I could feel the Confidence In A Cleanser soothing my face and I’m pretty sure it’s because of the oatmeal! It Felt really good against my skin. Basically, if your looking for a well rounded cleanser that won’t dry out your skin and will help keep your skin hydrated, this one is great to include in your skincare regime!

    IT COSMETICS SKIN CARE PHOTO

    IT Cosmetics Secret Sauce Anti- Aging Moisturizer

    What is the secret in this Secret Sauce Moisturizer? Straight from the IT Cosmetics websites :

    “The Secret Sauce is 7 clinically advanced, penetration-enhancing fermented ingredients that help to increase absorbency and maximize the ultra-hydrating, anti-aging benefits of Secret Sauce™. Well that doesn’t tell us much , but I can tell you that this Moisturizer is another winner for me. It’s super thick and creamy. Contains anti-aging peptides, hydrolyzed collagen, hyaluronic acid, vitamin C and licorice root.  It also contains IT Cosmetics trade marked Drops of Light  Technology which give you the “lit-from-within-glow” that we all crave!

    IT COSMETICS SKIN CARE PHOTO

    I love this moisturizer as I always have a nice glow to my face when I have it on. While I have this on, I feel really confident in my natural skin so I find I don’t really need to wear any foundation. It doesn’t mask any imperfections but because it adds subtle radiance ( just in time for Summer weather) and over time helps minimise any fine lines. Again, if you are not a fan of super thick moisturizer (even quick absorbing ones) than this is not for you.

    IT Cosmetics Miracle Water

    This is the one product I think I’m most in love with. The Miracle Water is a 3 -in-1 is a Radiance Booster + Anti-Aging treatment + Micellar Cleanser.

    IT COSMETICS SKIN CARE PHOTO
    So where to begin ..hmmm.

    This product as a radiance booster is great as it uses some really potent skin smoothing and brightening ingredients. I apply a small amount on to a cotton pad and gently apply it to my face. I don’t rinse it off as it’s a rinse free product. The Miracle Water doubles as an anti-aging treatment as well since it has loads of anti-aging properties such as IT Cosmetics Secret Sauce Complex, Peptides, Collagen, Green Tea Water , Vitamin C and Licorice Root, so I know while I’m rocking a nice radiant glow, the Miracle Water is hard at work diffusing any fine lines I may have!

    As a cleanser, dirt, oil and all impurities are trapped and removed onto the cotton pad. What I love most about Miracle Water and I’m sure many of you noticed as well if you have tried this product is the absence of detergent agents. Since this is a rinse free product, a.k.a no need to use water to activate the powerful ingredients , there is no need for any hard detergents that are used to create the lather to cleanse the skin. I love this concept as I feel detergents are meant for laundry NOT my face!!!

    IT COSMETICS SKIN CARE PHOTO

     

    Is IT Cosmetics really the secret to beautiful skin ?

    Overall, I love IT Cosmetics products because they actually do what they claim they are meant to to do. The Moisturizes hydrate the skin. The Cleansers clean the skin without stripping away any hydration. The eye cream is full of botanical ingredients that help fade away fine lines and brighten the under eye.

    These products all contain anti-aging properties that when used over time and with consistency your skin will benefit greatly and you will see a change in the texture and overall appearance in your skin.

    Hers’s the deal, I know these products are a bit pricey so if  you want to achieve good skin and not break the bank, I would highly recommend the Secret Sauce Anti- Aging Moisturizer and Miracle Water. Your skin will still benefit greatly from the active anti-aging ingredients. If you want to splurge and buy the whole line of Confidence In A Cream line I doubt you will not be disappointed and your skin will benefit over time ,but again consistently is key!

    On a side note, I am a huge fan of BYE BYE Under Eye Concealer as that was the first product I ever bought from this brand. Since then I have repurchased it several times and and would recommend it to anyone who has dark circles that need concealing or who want a brighter more youthful under eye.

    Have you tried any IT Cosmetics products? If so, leave me a comment below! I love hearing from you guys!

    XO, MAHA
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    BEAUTY, BRAND TALK

    NEW PRODUCTS I’M LOVING! Natasha Denona Palette + Fenty Beauty Stunna Lip Stain + IT Cosmetics BYE BYE Under-eye

    New Products I'm loving photo!

    New Products I’m loving!

    As I was rummaging through my makeup bag the other day, I realized that it was missing something…I needed a bold red lipstick! To be honest, I specifically needed aka wanted, the Fenty Beauty Stunna Lip Paint. I have been eyeing this baby for weeks now and I finally made my way to Sephora and gave them all my money!  This fiery red lip paint is a one shade fits all product and it’s amazing!

    Fenty Beauty Stunna Lip Paint photo

    Fenty Beauty Stunna Lip Paint

    At fist, I found it difficult to apply because the round ball applicator and I just didn’t jive!  I found myself over applying the lip paint outside my cupids bow, so I decided to ditch the applicator it came with and used my own Mac Lip brush. I dipped it into the lip paint and extracted the quantity of product I needed and applied it to my lips starting from the middle of the lip and working outwards. Applying the product to the middle of the lips first, guarantees the majority of the product will be applied there. I found using a brush and this technique work great for me. There is nothing wrong with the applicator it comes with but I feel I have better precision using a brush. Read more

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