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    BEAUTY, BRAND TALK

    e.l.f New Products Review + swatches

    I have to say e.l.f has come a long way from the cosmetics brand I once used many years back. They definitely have stepped up their game and I’m so glad they did as some of these products are my new go-to. Not only because they are uber affordable but because they have proved themselves to work just as well as my higher end products.

    Flawless Finish Foundation in “Nude”

    Prep & Blur stick

    Liquid Matte lipstick in “Blushing Rose”

    16HR Camo concealer in “Tan Sand”

    Dewy Setting Mist

    18 Hit Wonders Eyeshadow Palette

    Beautifully Bare Sheer Tint Finishing Powder in “Medium-Dark”

    Here’s how I tested the wearability of the products listed above. I wanted to create a “no makeup makeup look while looking polished and well rested, and definitely not made up. Here is the final look:

    makeup no makeup look makeup no makeup look

    (Unedited, NO photoshop, NO Facetune, Raw image of me in e.l.f cosmetics base makeup)

    16 Hr Camo Concealer $9

    I was really really really  impressed with the 16hR camo concealer. It reminded me of NARS creamy concealer but without the hefty price tag. Done’t get me wrong, I don’t mind paying for good quality makeup but if I can find something that works just as well for less than 90% of the cost, ” Imma go buy it” real quick 🙂

    elf concealer camo 16 hr

    The concealer is super creamy and thick so a little goes a long way to achieve full coverage. It covers redness, blemishes and under eye darkness beautifully and literally melts into your skin. As I applied it, I had to keep checking the label to ensure I didn’t pick up my Chanel or Nars concealers because I was so surprised at the quality of this product. I paid $9 for this tube of golden creamy goodness! One swipe was all I needed to fully cover my mommy bags. I’m shook! 🙂

    It’s sold in 18 different shades. I bought “Tan Sand” but I could probably wear a shade lighter. The coverage lasted a good 10 hrs and I used “Beautifully bare sheer tint “in medium-tan to set it. I honestly can go on and on about this concealer but I don’t have too because I know you guys trust me so just go get it and try it out for yourself and let me know what you think.

    Prep & Blur stick $8

    If you use makeup primer before makeup application then the prep and blur is going to be your best friend.
    It’s a sheer, silicone free product that claims to blur imperfections and fills in pores. I can’t really comment on the blurring claim e.l.f makes with this product but I agree that it preps your skin for foundation very nicely. It really smoothed out my skin and my foundation applied effortlessly even with a dry beauty blender (oops I forgot to wet it)!

    prep and blur stick e.l.f

    Overall I really liked the prep & blur stick, but I use it more for prepping my skin and not so much for filling in pores. It gives you a nice smooth finish.

    Flawless Finish Foundation $8

    This foundation comes in 40 shades. I bought shade “Nude”, but could have also matched “Sand”. This foundation is e.l.f.’s best seller. It’s a lightweight, oil-free formula that dries to a semi-matte finish.

     

    e.l.f foundation photo“Flawless Finish” for a drugstore brand foundation is exceptionally good.  It ‘s a hydrating, buildable foundation that blends out really nicely, not streaky. You can use a beauty blender or brush and the results will be good either way. I wouldn’t say this is my HG foundation but it does cover redness, and imperfections really well. For the price tag, it’s a good purchase.

    Liquid Matte Lipstick $7

    “Blushing Rose ” is a darker pinkish matte shade. The formula contains vitamin E so it’s supposed to be hydrating to the lips, but unfortunately it really didn’t live up to that claim. My lips did feel a bit dry but that’s mostly the case with a lot of matte lipsticks.

    The matte finish lasted a couple of hours and did start to weaken after a meal, which has happened even with luxury brand matte lipsticks. I just reapplied and the colour looked great again with no cakey feeling. I would definitely purchase this in various colours as I’m the type that likes to have multiple shades within my reach and for the price tag can you blame me ?

    e.l.f. tea rose photo matte lipstick            e.l.f. tea rose photo matte lipstick

    Beautifully Bare Sheer Tint $8

    This product, IMO, is the real star of my post!

    I’m a loyal MAC pressed powder ( medium dark ) and now I’ve been converted to this amazing product. As you can see from the photos above, I look a bit more tanned than usual, and that’s because I’m wearing Medium-Dark in Beautifully Bare Sheer Tint. I didn’t really notice that it was too dark for me until I took the photos, so the next day I went out and bought Light-Medium and it’s so so good on the face! Perfect match!

    e.l.f beautifully bare sheer tint photo

    I’m obsessed! 

    It’s a silky mattifying finishing powder that gives you light – medium coverage and comes in 5 shades. I know the name of the product is “Bare Sheer tint” but that’s not the case. You actually get light – medium coverage. I used it to set my “16 HR Camo concealer” and foundation. I don’t know if it’s supposed to do this but it smoothed out my skin and accentuated my olive skin tone. I like that my natural skin tone wasn’t masked, it just made it look better! I don’t know how, but it did. It’s a matte formula so if you like to shine bright like a diamond, this may not be for you.

    This is an amazing product that I will be buying from now on. It’s that good. No joke. Go try it out!

    Dewy Setting Mist $11

    I think by now I have around 15-20 setting sprays, but I decided to add one more to my collection.  After several uses of this setting mist, I didn’t like it. Aside from the amazing fragrance, coconut, the product itself fell short for me. It sprayed out way too much product, which I believe is a waste. I didn’t notice my skin was dewy even after using it on a bare face. I actually prefer e.l.f’s original setting spray, “Makeup Mist & Set “over this one. I’ll continue using it but I don’t think I will repurchase.

    e.l.f dewy setting mist

    18 Hit Wonders EyeShadow Palette $14

     I’ve used e.l.f eyeshadows in the past and I wasn’t too impressed with them. They were chalky, didn’t blend well at all and the pigmentation was not great. I think e.l.f cosmetics took notice of this and decided to revamp their shadows because HOLY MOLY they have a real winner with this gorgeous palette!

    e.l.f cosmetics 18 wonder palette

     

    From the e.l.f website I quote:

    This vibrant, colorful 18-pan palette contains only the best, most swatch-worthy shades, designed to inspire bold, vibrant eyeshadow looks. We included a mix of matte, satin and shimmer shades. The luxe formula is smooth, creamy, blendable and ultra-pigmented for effortless application.

    So everything e.l.f cosmetics mentioned above is REAL! They are super creamy, super bendable, ultra-pigmented and easy to apply. I couldn’t have described it better myself, I wasn’t expecting to love this palette as much as I do. I was in need of a vibrant spring palette and I found it. So so good! 

    e.l.f cosmetics 18 hour wear palette

    e.l.f palette photo

    “Heat”, “Shade”, “Royal”

    So to sum up my post, I am really happy to see that e.l.f cosmetics has stepped up their game. There are a few products I will be repurchasing, especially the ” Beautifully Bare Sheer Tint”, “16 HR Camo Concealer “and  ” 18 Hit Wonders Eyeshadow Palette”. 

    Have you used any of these e.l.f cosmetic products? If so , please leave a comment below !

     

    XO, MAHA

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    BEAUTY, BRAND TALK

    Make Up For Ever Matte Velvet Foundation Review

    Make Up For Ever holds a very special place in my heart!

    When I started out in makeup artistry, Make Up For Ever ( MUFE) was the ONLY brand I used in my kit. I had 2-3 of the HD foundation to start, a few loos eyeshadows and 3-4 of their  blushers. I also invested in 2 MUFE brushes and of course I was introduced to the HG of lip gloss, the Glossy Full lip gloss, which I’ve raved about before and to this day still use on myself and clients.
    MAKE UP FOR EVER MATTE VELVET SKIN PHOTO

    MUFE was kind enough to send me their latest innovative product, the Matte Velvet Skin foundation in shade Y405 Golden Honey and the 108 flat brush, which I already owned because I really am a huge fan of their brushes!

    The Matte Velvet foundation comes in 40 shades, is full coverage and is meant to look and feel like your own skin. The launch of this product is huge!

    Everyone, including myself, is so excited for the release of Matte Velvet. For me personally it means I get to add more great products from MUFE to my ever growing pro kit! Some brides prefer a matte -velvet finish on their big day and now I can truly deliver their wish.MAKE UP FOR EVER MATTE VELVET SKIN PHOTO

    As I mentioned above, the foundation is available in 40 shades ,Y205 Alabaster is the lightest and R560 Chocolate is the darkest. Due to the foundations unique formula the foundation adapts to the movements of your face and resists cracking and caking.
    Make Up By Maha Matar wearing MUFE MATTE VELVET FOUNDATION

    This is a photo of me wearing the MUFE Matte Velvet Skin foundation in shade Y405.

    I love how the foundation matched my skin tone perfectly and how it evened out my skin with just one dollop of the product. It holds up to the medium to full coverage claim as it hid a few blemishes I had really well with just a dime sized dollop. *love*

    I realized after I inserted this photo to the post that

    #1 there is a glare and lots of sun coming in from the Gondola we were on going up the mountain at Tremblant so my face looks really “bright” but regardless of the extra light coming in, the coverage was flawless!

    and

    #2 I had to crop my gorgeous husbands face out fo the photo! He was not impressed with me when I told him he wouldn’t be featured in the post. 

    I am a bit tan here so Y405 fits me perfectly now, but come winter time I will need one shade lighter. I truly love this foundation because I am not a full matte, full coverage type gal. I prefer a semi-matte finish and this one delivers. It dries matte-velvet so it has a tiny bit of sheen to it.

    If you like a dewy finish this foundation is probably  not for you.

    I would consider it long wearing as I applied it at 6:08 am and removed it at 11:38 pm and it looked great right till the end. It did seep into my smile lines a tiny bit towards the end of the day but we got rained on and sweated on all day so overall I would say it held up really well and exceeded by expectations.Makeup For Eve 108 Straight Brush

    I used the versatile 108 flat brush to apply the Matte Velvet Skin foundation but if you don’t have this brush, don’t worry, you can use any tool. I always use a MUFE brush to apply MUFE foundation. I guess I’m weird that way, but they work well together.

    This is a large flat brush used to apply foundation quickly and I use it apply both liquid or cream foundation. I call it a versatile brush because it can be used to apply makeup to the shoulders and décolleté too.

    The 108 flat brush is part of the MAKE UP FOR EVER Artisan Brushes collection. Each brush passes through 25 production stages and is checked 50 times for quality. I own 4 of the Artisan brushes and they are fantastic. The price is a bit steep but if you are willing to take care of your brushes and wash them regularly then the long term investment is worth it! 

    I think the saying goes – an artist is only as good as his tools  🙂

    I hope you’ve enjoyed by blog post.

    If you purchase the MUFE Matte Velvet Skin liquid foundation or Artisan  Flat brush please let me know. I love hearing your comments! 

    XO, MAHA

     

     

     

     

     

     

     

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    BEAUTY

    WORTH THE HYPE? The truth about the KKW X KYLIE collection…

     

    KKW BY KYLIE COSMETICS Photo

    KKW x KYLIE COSMETICS

    The KKW x KYLIE collab was my first order placed with Kylie Cosmetics.

    When I first saw the promotional photos for the liquid lipsticks I completely fell in love with them. I love neutral lips and I was instantly smitten by these shades so I , and most of the neutral loving ladies around the world, waited in anticipation for the April 25 release and tried our luck!  I was ecstatic that on my first attempt I actually made it through the queue and got my hands on these beauties.

    After 2.5 weeks  of waiting, the package finally arrived and I tore it open as quickly as I possibly could. My first impression was that the packaging was just gorgeous. The blush / pastel pink collection box felt a bit velvety and sturdy which actually surprised me. The KKW logo was simple but made a statement on the package. A note of thanks accompanies every package from Mrs. West herself and hints at another event or launch coming soon!

    The collection contains 4 neutral ( partially pinky) crème liquid lipsticks all named after Kim’s nicknames. Cute!

    KIMBERLY, KIM, KIKI, KIMMIE

    KKW x  KYLIE COSMETICS

    Here’s the breakdown of each shade (left to right):

    Image result for shade images kkw kylie

    photo credit @kyliecosmetics

    KIMBERLY : True nude and the most nude in the collection.

    KIM: This is a peachy nude.

    KIKI: This  is a pinky nude.

    KIMMIE: This is a rosy nude.

    I first applied Kimberly as I gravitated towards this shade first,  being the most nude out of the collection I knew I would get some good wear out of it. Off the bat it applied very streaky and I had to dip two to three times to get the desired effect I wanted on my lips. The shade itself is gorgeous but after 2 swipes each, bottom and lower lip, I felt the product was moving around too much, probably because I had too much product on my lips.  I detest this slippery feeling and that’s probably why I stick to matte lipstick, but without doubling the layer it looked like gloss and not lipstick. 

    Next up was Kim. I have olive skin tone and can wear peachy colours well. All the beauty magazines tell me peach is great for olive skin but unfortunately the KIM peachy nude was a no go! It was a ‘blah’ peach. Again, I  had to double dip to get a good amount of coverage and colour on my lips. Still after 2 coats it looked like gloss with no real colour saturation, even for a nude lipstick there has be some hint of colour.

    On I went to try on KIKI.

    Pass…

    I didn’t even try to double coat this shade. This colour did not suit me at all. Fair enough, not all shades will look good against my skin tone. I get it.

    KIMMIE was next and I decided to switch things up a bit. I grabbed MAC Boldly Bare liner and filled in my lips before applying KIMMIE. I think a base is good when you’re applying sheer or liquid lipsticks. KIMMIE looked OK on me, definitely better than KIKI did. Again , I still had to double dip to get enough product on my lips and it still applied streaky and didn’t last long on my lips even with a base.

    Worth the Hype ?

    Overall I would say I am not a fan of this new crème formula and I prefer a matte, semi-matte or Satin formula. These lipsticks are more of a gloss with a hint of colour rather than a lipstick. The product moves around too much and applies so streaky. This formula is non hydrating, even though I watched some very well known youtubers swear it was soo hydrating…*insert eye roll*. It isn’t a long lasting formula but with a base such as a lipliner you can get 1-2  hours wear. Don’t get me wrong, I don’t mind reapplying lipstick as long as it feels good on my lips but unfortunately because I had to double the product on the top and lower lip these did not feel good on and is quite wasteful.The shades, excluding, Kimberly, have a pink and peachy undertone rather than the brown undertone that I like to see in a nude shade. If you are a pink, rose or peachy nude lover than these may be good for you if you don’t mind the lackluster formula.

    What did I like about the KKW x KYLIE collab?

    The packaging is classic and pretty! The lipsticks aren’t sticky at all and felt lightweight and also do not have a scent to them. They have a nice texture as long as you don’t overload your lips with product as the product will become slippery on your lips and move around .

    I’m actually super disappointed in my purchase you guys! I was looking forward to having the most amazing experience with these lipsticks but sadly that’s not going to happen. I will use them as I paid a lot of money for them since the exchange rate to CDN funds was so bad at the time. In case you haven’t figured it out , I will not be repurchasing this collection again, but that’s not to say I won’t order any other KYLIE Cosmetics products. We will have to see what this savvy entrepreneur comes up with next !

    Here are  a few budget friendly satin lipsticks that I’m definitely thinking of ordering next:

     

     

    ECHO PARK , MAGIC WAND , DOPEY , FRICK N’ FRACK , TANSY 

     

    Have you tried the KKW x KYLIE collection? If so leave me a comment below! I love hearing from you guys 🙂

     

    Disclaimer: I bought this product with my own money. I was not paid for my review and the opinions expressed are my own.

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    BEAUTY

    MY MAKE UP FOR EVER ESSENTALS!

    Make Up For Ever (MUFE)is a PRO makeup line aimed at attracting artists in fields such as cinema, cabaret, TV , fashion and dance, but you don’t have to be a professional artist to use and appreciate this iconic brand. Trust me when I say that every make up artist, staring out or a veteran in the industry has a MUFE product in their kit. For my professional kit, I started off buying all MUFE products because I was told, if you wanted to be respected in the industry, you better start working with the right tools right away. Every artist I asked at that time recommended MUFE for their versatile  product options and wide colour ranges in foundations and concealers.I not only picked up a few items for my kit, but I also added many items to my everyday makeup bag. I call these products my essentials because they make makeup application so much easier for me. I’ve become dependant on them and even though some of the products have been around for a while I still ❤ them.

    Can you tell I use these palettes a lot!I think I’m on my 2 palette of each.I use them on almost everyone.I have the dark complexion in my personal makeup bag as well as I am obsessed with the orange for correcting my under eyes.

    The sculpting blush is a fave of mine! The pigmentation is so strong that you only need to lightly dab the tip of your brush in the compact to pick up a good amount of colour. I’m impressed by the colour range in these sculpting blushes. The colours are very soft almost pastel like and would flatter just about any skin tone.
     
    //Sculpting Blush,Matte Raspberry Brown//

    I’ve been using the Glossy Full Gloss since I was first introduced to it 2 years ago. I like the shine it gives off and it doesnt’ feel sticky on. I don’t say this about a lot of glosses, but this particular one is long wearing. I love to pair nude lipsticks on top of this gloss, it looks really good! Anytime I wear it I get asked “what’s that gloss?”. I don’t know what the technology is behind this gloss, but it’s a great product and a little goes a long way so you definitely get you monies worth.

    The original HD foundation was a dream to use and very iconic in the beauty industry. When MUFE announced they were reformulating this product I really didn’t believe it could get better than the original, but it did! This foundation comes in 40 shades, yes you read that correctly,40! You are bound to find your perfect match with such a wide range. I still like the fluidity of this product. I still blend it out with my damp beauty blender as I like the sheer look on me and I find the beauty blender is great in achieving this. I ONLY use 1 pump and that is enough product to cover your whole face. 2 pumps would be ideal if you want a full coverage look. This foundation dries to a satin finish and definitely feels and looks natural on the face. I use the HD foundation in my personal makeup bag and professional kit. I use it on clients with normal to slightly dry skin. I don’t use this on oily or very dry skin as I find it further dries the skin.

    The SENS’ EYES cleanser is the ONLY product I use to remove waterproof makeup. I don’t have to tug at my skin to remove the makeup as this works quickly and efficiently. I dab a bit of the liquid on to a cotton pad and with one swipe my eye and lip makeup is gone!. Again, like so many other MUFE products, a little goes a long way. The bottle I have is only 30ML and it’s lasted me about 6 months.

    The HD face Primer pictured is my favourite high end primer. I have so many of these tubes in my kit as I use it on everyone ! When I like a product, I LIKE a product :).This HD primer has a lightweight  yet silky texture, almost comparable to Benefits Porefessional face primer. This primer adds a nice glow to dull complexion and I feel on some people it corrects uneven skin tone. Sometimes I love wearing it alone, after moisturizing just because it adds a nice shine. MUFE doesn’t produce this specific primer any longer as it’s been replaced by STEP 1 SKIN EQUALIZER line. Stay tuned for a dedicated post on the STEP 1 line!

    //Glossy Full Lip Gloss//
    //Ultra HD Foundation//
    //SENS Eyes Cleanser//
    // HD MicroPerfecting Face Primer//


    I have so many MUFE products on my list to buy and try out including the STEP 1 Primers , HD Face Sculpting kit,PRO Sculpting Duo,and the Ultra HD Concealer! Of course, you will be able to read my full review on these products soon 🙂

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