How To Avoid Cake Face


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What is Cake Face? Cake face is a beauty blunder term used when foundation, concealer and powder are too thick on the face and it’s noticeable. This is not good. No one wants this, we all want a flawless base.This is what has worked for me and what I recommend to clients.

1. Apply Moisturizer to your face with your hands.

2. Apply your favourite face primer. Primer is used to smooth out the surface, fill in your pores and prep skin for foundation. Apply enough product that the open pores of your skin can be evenly filled. Wait till the moisturizer and primer are absorbed into your skin before applying foundation.

3. Give your foundation a quick shake. This will allow the pigments that separated to regroup. Apply a thin layer of foundation to your face to even out your skin tone. This will lightly cover any imperfections you have on your skin. If you feel you need more coverage on the blemishes, do not apply more foundation, switch to a concealer. Lightly dab concealer on the blemish. You can use a sponge, kabuki brush or concealer brush to apply the foundation and concealer, but I find you achieve the best ” non cake face”when your hands are your tools. The warmth from your hands will work the product right into your skin effortlessly and give you an even layer of foundation.

4. Now we wait! Wait for the foundation to dry before moving onto translucent powder, blush and bronzer. If you apply powder right after foundation, your skin will absorb more powder than what is really needed and cake face begins! Once foundation is dry apply the powder with the help of a brush on the oily areas or areas you would like to set so the foundation doesn’t slip and slide off. This includes the T-zone, under-eye area and cheeks. Do not buff or drag the powder across your face, but lightly dab the powder. The point of the dabbing motion is to lock in the products you already applied ( primer, foundation, contour) in place. Dabbing will ensure you’re not taking off the products.

5. Apply your blush and bronzer one layer at a time. If you feel you need more blush, apply another layer. Same principle for bronzer.

6. Spray your face with a setting spray

7. Apply lipstick and/or gloss.

8. Go out, have fun and enjoy life 🙂 

Is this simple enough ? Makeup application shouldn’t be difficult and make you look like a pastry puff. If you apply your makeup in even layers, you will avoid the dreaded Cake Face!

Beauty Tips :

Choose a moisturizer that suits your skin needs ( Dry, Oily, Combination). I personally LOVE to use this moisturizer on clients before makeup application. I don’t recommend this moisturizer as an everyday product as it does not contain SPF. Don’t be cheap with your moisturizer application.  You need enough to cover your face and neck.

The majority of the face primers out on the market are really good. I use various ones, but lately I’ve been hooked on this one.

Choose a foundation that suits your skin tone. Cake face is made even worse if you’re not wearing the proper foundation shade. It’s best if you visit a beauty store and get matched. You want the foundation to blend in seamlessly. If you have oily skin, opt for an oil free product like this.  I recommend using 2 shades, 1 for Summer when you’re darker and 1 for Winter when your lighter. In the Spring and Fall you can actually mix the 2 shades. Mixing the shades only works if you are matched correctly, so again, I would take the time and get matched properly. If you prefer a full coverage foundation, you will still need to apply it thinly at first and then assess if you require more. The majority of the time, full coverage foundations will provide enough coverage on the first application. I enjoy using this for those days that require more coverage. I’m shade 127, Dark Sand.

Drink lots of water to keep your skin hydrated. As you age, your skin will lose moisture but you can combat that by drinking 1 litre of water a day! I still struggle with this!

There are so many options out there regarding setting sprays.There are matte sprays, dewy sprays,  shine free sparks, so many! I recommend you try a few out till you find one that best suits your needs. A setting spray is not a necessity, it’s just added assurance that your makeup will last a bit longer thorough out the day.


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  • Reply

    Gary, Just to be sure we are on the same page, my understanding of why we are here is "You shall love the Lord your God with all your heart, and with all your soul, and with all your strength, and with all your mind; and your neighbor as yourself." Or more winsomely, we were created to make God smile.John

    February 24, 2017 at 1:03 pm
  • Reply

    Tunnelmallista, salaperäistä, jännittävää ja ehkä hieman pelottavaakin. Ainakin pikkumies sai hepulin taas ja halusi pois. Itse olisin kyllä voinut jäädä pidemmäksikin aikaa noihin salaperäisiin tunnelmiin…

    March 7, 2017 at 6:10 am
  • Reply Alex Parker

    Nice! But suggest me a good brand for foundation.

    December 20, 2017 at 6:16 am
    • Reply Maha Matar

      THANK YOU for your comment! it really all depends on your skin type and look you are trying to achieve. I love the Estee Lauder double wear foundation. It’s my go-to for night out and I prefer mac lightweight foundation for day wear. I hope this helped 🙂

      December 24, 2017 at 2:04 pm
  • Reply Jessica Carter

    Nice information. I was also doing same mistakes over and over again. I am 68 now and due to age, people don’t understand that with skin elasticity, skin also loses moisture, like Matte is out and Dewry in in kind of.

    I was suggested to keep skin moist and basically Foundation primer is the key to anything by MakeUp Guide Blogger and it really worked well.

    July 24, 2018 at 7:03 am
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