There are a few perks to being a beauty blogger and the best perk is when I get to review new and innovative products that have just been launched on the market.  The products I like I talk about them on this platform, and the ones I don’t like..well…they never see the light of day unfortunately.  There have been 3 instances where I was so curious about a product that I’ve actually approached the company / PR agency first for a sample. It doesn’t happen often as most of the time I just purchase the product on my own, but this time I decided to approach the company and they were kind enough to send me the product to sample.

My curiousity with the NIOXIN INTENSIVE HAIR MASK  started in December at a salon.




At my last hair appointment  ( which turned out to be a total disaster btw because my hair was cut waaaaaay too short) the stylist mentioned that I was in desperate need of a hair treatment for my dry , brittle hair. In my defence I have naturally coarse,curly hair and if anyone knows anything about hair types, they know that coarse + curly = dry! During the winter and fall my hair tends to be drier, but once the warmer weather hits, for some reason, my hair looks and feels healthier. I attribute this to the fact that my hair is in the Anagen phase of the hair growth cycle during the Summer. You can read more about hair growth cycles here .

Back to my salon experience : I thought he made this comment because he wanted to sell me one of his keratin treatments which I wasn’t interested in because of the cost plus I heard that it depletes your natural curls. I love wearing my hair straight but I didn’t want to get rid of my natural curls ( it’s what makes me..ME!). He then recommended the NIOXIN INTENSIVE HAIR MASK . He didn’t have any on hand to demo on my hair, but he insisted I order some right away as my hair was in desperate need of some TLC. Yikes, I thought! Did I really neglect my hair that much that now I needed to treat it ASAP!

Natural Curls photo

Natural Curls

So off I went with my uber short hair (lol)!

Ever since that salon date in December I’ve been hearing about the NIOXIN treatment either from clients of mine who have tried it or in magazines I read. So that’s when I decided to call the company for a sample.

I’ve had the NIOXIN intensive hair masque for 2 weeks now and I’ve used it 3 times. The masque is formulated to hydrate and protect your hair from breakage. It does this by strengthening the hair shaft. After shampooing you should put the product in your hair and leave it in for 5 minutes max.

After my first treatment, I did notice as I was combing my hair the curls formed a bit nicer than usual. After the 2nd treatment, the bottom half of my hair definitely looked healthier , shinier ( as you can see my the photo) and hydrated, but I still didn’t really see a big difference from the roots. I still have quite a bit of dryness and frizz at the crown. After the 3rd use, the roots and crown were slightly softer to the touch and looked less dry, but the frizziness was still there.

I was advised that with prolonged use the roots and crown area will definitely show signs of healing from the damage I caused it over the years, but I had to be patient. I can’t say that after 3 treatments I ‘ve seen massive changes to my hair, but  I have to be patient and hopefully by the Summer I’ll have the healthy nourished hair I ‘m craving! There is no such thing as miracle product, however, I can attest that the NIOXIN INTENSIVE MASQUE has definitely helped repair my hair more so than any other deep treatment masque I’ve tried. The key is to be consistent with usage ( twice per week) and to try not to cause further damage to my hair. I guess I’ll be putting the hair  dryer away for now!




* These  products were sent to me as PR sample, but as always the opinion expressed on this post are always my own





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  • Reply Jessica

    This hair masque sounds amazing! I love how my hair feels right after a good masque!
    xo Jessica

    March 27, 2017 at 8:07 am
    • Reply Maha Matar

      Yes nothing beats a good hair masque treatment for sure!!!

      March 28, 2017 at 1:12 pm
  • Reply Tanvi Rastogi

    I did a hair mask yesterday morning! I love your hair, btw 🙂


    March 27, 2017 at 8:27 am
    • Reply Maha Matar

      Thank you Tanvi! It was long overdo! You need to treat yourself too right…what hair mask did you use?

      March 28, 2017 at 1:12 pm
  • Reply Allie Cahanin

    This sounds like such a wonderful hair mask! I have super dry hair so maybe I should order some of this haha

    March 27, 2017 at 10:16 am
    • Reply Maha Matar

      Definitely give it a try Allie! I’ve seen good results so far.

      March 28, 2017 at 1:11 pm
  • Reply Dominique

    Ummm – your hair is gorgeous with or WITHOUT the Nioxin! Those curls, girl!

    March 27, 2017 at 12:38 pm
    • Reply Maha Matar

      Thank you Dominique! It’s a work in progress 🙂

      March 28, 2017 at 9:01 am
  • Reply Maya

    Such a great post! Sometimes being patient and waiting for the ‘stuff’ to work is the hardest part. But I can definitely see where it’s starting to moisturize and repair your hair. Best of luck!

    March 27, 2017 at 6:29 pm
    • Reply Maha Matar

      Thank you maya!!Hopefully a few more weeks and it’ll be where it was before I started colouring it!

      March 28, 2017 at 1:10 pm
  • Reply Oh to Be a Muse

    Hope it works to repair your hair. I don’t use Nioxin but my husband does!

    March 27, 2017 at 8:43 pm
    • Reply Maha Matar

      yes it’s a fabulous brand! I actually picked up the shampoo and conditioner as well. we will see what happens in a few weeks. Just hate my damn frizz!

      March 28, 2017 at 9:02 am

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