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Maha Matar

    BEAUTY

    Serums…what are they and do I need one?

    photo of the beset SERUMS TO TREAT WRINKLES, DULL , SKIN

    I received such great feedback on my last post that I decided to write another one highlighting another product I believe is fundamental to achieving a flawless ( or darn close to one) complexion. I introduce to you , the world of serums. 

    What is a serum?

    A Serum can be applied to your skin after cleansing but before moisturizing. Serums are made up of smaller molecules so a well formulated serum delivers loads of powerful active ingredients directly into your skin. They literally have one job and that’s to penetrate into the outer layer of your skin to deliver these active ingredients. I like to think of a serums like boosters for your skin. Yes, of course you can do without one and you’ll be fine, but after knowing the benefits of using a serum, why would you skip it? It literally elevates your skincare regime to supreme status!

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    BEAUTY

    Exfoliating Toners…what are they and do I need one?

    TOP 10 EXFOLIATOR PHOTO

    New Year, New skin? Possibly!

    Have you heard of Exfoliating toners or Acid Toners as they are sometimes referred to? If you’re not using one trust me, you’re missing out on the multitude of benefits.

    First off, I wanted to write this post specifically on this topic as I was speaking to one of my girlfriends, whom I adore deeply, but would not allow me to use her name on my blog so we will use an alias and call her “Sheera” ( sorry, but you should have let me use your real name!)

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    BEAUTY

    CLASSIC RED LIP

    COLLAGE OF THE BEST RED LIPSTICKS

    It’s no secret that I have a love affair with red lipstick! Any chance I have to rock red lips…you bet ya I’m taking it.

    With New Years today and holiday parties and festivities still going on , I wanted to give you a run down of the “Classic Red Lipsticks” I have grown to love and some I have not yet tried but are on my TO TRY list for 2019!

    If you want a step by step on “how to apply a red lip” click on this post I wrote here.

    WISHING YOU ALL A HAPPY NEW YEAR!

    COLLAGE OF THE BEST RED LIPSTICKS


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    BEAUTY

    Esqido Gin & Tonic Unisyn Lashes + GIVEAWAY!

    I have tried numerous lash brands on the market but Esqido seems to be the brand I gravitate towards.  Their lashes always have a great fit for my almond eyes. They are super light and comfortable to wear.

    Esqido sent me their latest Unisyn Gin & Tonic in PR and it was love at first sight.

    The Gin & Tonic lashes are natural, flirty, full volume lashes. These are my FAVOURITE so far! I have now worn them twice and love how they make my eyes pop. The Unisyn lashes are handcrafted, synthetic fibres that can be easily washed and worn over and over again! This to me is so important! I refuse to pay over $20 for lashes and I only get 1 wear out of them.

    Nope,  I need a few more than that!


    First time I wore the Gin & Tonic lashes was for my Birthday bash that my sisters threw for me over the weekend. I knew I made the perfect choice wearing them out that night. True they aren’t as wispy on the ends, like I usually like my lashes to be,  but I added a smokey eye to my look , so the lashes paired with my makeup was the perfect amount of pop! To give the eye look “extra”pop, I lined the inner + upper rims of my eyes in the deepest black kohl liner I could find. I feel it adds extra depth and volume to the lash look.

    I received so so so many compliments on these lashes. Did you notice how many “so’s” I put in that sentence! It was a lot!

    But don’t get me wrong, you can also wear them for casual day out with minimal makeup. They are very versatile. I wore mine out grocery shopping with the kids. I was able to snap a few good pictures as well 🙂

    Minimal makeup in the photo below, and still the lashes make my eyes pop! No black kohl pencil or mascara needed, just a good pair of lashes with volume!

    Side view of the lashes in the photo below. I love the length of the Gin & Tonic lashes. They are 4-12mm in length so not too long that they touch your upper brows ( yep I have worn those types of lashes as well!). The lash band is handcrafted cotton, so easy to apply and even easier to clean. You can bend the lashes any which way and they won’t lose their shape.

    HOW TO APPLY ESQIDO LASHES:

    Esqido gives you a comprehensive guide on how to apply their lashes here !Highly recommend it if you have never applied lashes or need a refresher. After one try you’ll be a pro.

    WHAT GLUE SHOULD I USE?

    Esqido recommends using their lash glue that comes in a sleek opaque bottle. It’s super sexy for a lash glue to be honest 🙂 It dries quickly and does not leave any white residue once fully dry. I love their Companion Eyelash Glue and use it all the time, even on non Esqido lashes. You can buy it off their site here .

    HOW TO CARE FOR ESQIDO LASHES?

    Do not wash them. After each wear, just ensure you remove the residual glue from the band, that’s all!

    Are you curious to try out a pair of Unisyn Gin & Tonic lashes ? If so, please follow me on IG and comment on the Esqido post and you can be selected to win a pair.

    Good Luck Beauties!!

     

    XO, MAHA 

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    BEAUTY

    Wet n Wild -Ridiculously inexpensive but is it any good ?

    Beauties!

    It’s been a while since I’ve blogged!  It feels great to be back 🙂

    Sorry folks, but I had to take a much needed mental break and disconnect from social media, technology and basically life in general 🙂 OK I’m being a drama mama, but honestly I did take some time off and now I ‘m back doing what I absolutely love most! *miss you*

    So what’s up you ask? Before I took my break ( more on that in my next blog post so stayed tuned), I had purchased a few wet n wild products but never actually got to try them out, so I decided today was the day to discover what the hype was all about!

    wet n wild has had a makeover the past 2 years introducing new and innovative products to their brand but I still remember buying their lipsticks and nail polish as a teeny bopper for .99 cents!

    Does anyone remember that?

    Man I loved their vibrant lipsticks and funky coloured nailpolish. Mind you , I wasn’t allowed to actually wear lipstick as a young teen but oh well…don’t tell my parents 🙂

    A few tidbits about wet n wild that I didn’t know :

    Their clear nail polish top coat is their #1 BEST SELLING product ( I’m a huge fan); was the first brand to introduce black nail polish to the market;
    they are cruelty free and have ALWAYS been; is the #1 Value brand in America ( true fact..look it up)!

    With any product line, I gravitate to the foundation, highlights and lipsticks and wet n wild was no exception.

    I picked up the following products:

    Photofocus foundation – Golden Beige

    Photofocus concealer – Medium Peach

    MegaGlo highlighting powder – Precious Petals

    Gel Lip Liner – I Got The Juice

    wet n wild blog photos

    So first off let’s talk about my photo *LOL*.

    I had about 10 minutes to take a photo good enough to use on this post and this one was it. I have no clue why I’m not smiling and I definitely over-lined my lips! Oh well…can’t win all the time but I believe it’s still a good representation of the products .

    Photofocus foundation – Golden Beige $8

    The photofocus foundation was a dream to apply. I can’t stress enough to you how truly shocked I was that I liked it so much.I t blew me away! I am making a bold but truthful statement right now. Are you ready for it?

    Photofocus Foundation is one of the best drug store foundations on the market to date!

    Yes it is! For $8 I had medium, semi-matte coverage throughout the day. There was no creasing or dry patches even after an  8 hour day.  I was able to apply highlighter, powder and brush over it and it still looked fresh and not dry!

    The foundation is formulated with matte, light diffusing particles and is supposed to mimic a filtered look. I can’t really agree that you will look like you have an instagram filter on your face but damn you will look polished. This product was tested under 7 different light conditions with and without flash to ensure you do not have a white cast on your face when photographed. As you can see by my mugshot…I mean photo above, I used my ring light to take this photo and I did not experience a white cast. If you have normal to combination skin you will really benefit from this well priced foundation but if you have dry to really skin it’s best to maybe moisture really well before using this or look for something more hydrating.

    The foundation comes with a spatula tip so applying the product is super simple. The foundation is bit watery when applied and I found it was best to use a wet beauty sponge to press the foundation into your skin for best results. After application, I looked at my semi-matte skin and really appreciated how good this foundation is. It hid 95% of my imperfections and I am good with that! 

    The only negative I have about the foundation is that it has a slight fragrance to it that didn’t bother me but I would prefer non fragrant foundation.

    Overall a real winner ! 

    Photofocus concealer – Medium Peach $6

    Unfortunately, I didn’t have the same reaction to the photofocus concealer as I did the foundation. I was hoping for a creamy texture that didn’t drag on the skin, but that is not what I discovered. I had to apply several coats of the concealer to hide my dark circles ( which weren’t that bad that day to be honest). As you can see from the photo above, the blue tint of my under eye circle is coming through. Other drug store brand concealers have been able to hide them very well. As well the concealer dragged on my skin and for such a delicate area I was just not up for that. Like the phootfocus foundation, the concealer had a really good shade selection for fair , medium and deep skin tones. Inclusion is everything and wet n wild recognizes that!

    MegaGlo highlighting powder – Precious Petals $12

    The star of this brand is most definitely their buttery , non fragrant highlighting powders! In the photo below, I am wearing precious petals over blush. I am also wearing it on my brow bone, inner corner of eyes and as eyeshadow (photo above). So let me tell you a little secret. I recently bought this highlighter and honestly the wet n wild one is the one that blew me away and I will be reaching for it for awhile! It’s that good ! It stayed put all day, even in -20 weather ( damn Ottawa you a cold one!).

    The hightlither comes in 8 shades, and I’ve linked them all for you here ! They are super buttery, shimmery, are buildable and last all day!

    My local Walmart only had this one highlighter in stock. I was ok with that because it was absolutely what I was looking for. It’s more on the rose gold hues and it’s stunning. I don’t think my quick 10 minute photoshoot really showed them off as well as I would have liked too, but if you’re in the market for an inexpensive, creamy textured and good as the name brand highlighter than pick these up because they re so so good!

    wet n wild blog photos

    Gel Lip Liner – I Got The Juice $4

    So as you can see from my first photo, I really went to town with this lip gel! I’m basically just wearing the gel liner all over my lips and topped it off with lip gloss.  I know it’s a clear winner for me because the day I applied it I had really dry lips, as it’s cold as the north pole in Ottawa, and the liner didn’t skip or drag on my lips. Actually it went on smoothly and effortlessly. Here are the different shades that wet n wild carries and I will be purchasing them all. I will have to order them online as there wasn’t a variety of shades in the store and at $4 for this type of quality it’s worth it for me to have them all!

     I would love to hear feedback from you on what your favourite wet n wild products are!

     

    XO, MAHA 

     

    Note: These products were not sent as PR. I purchased them all.

     

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