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    BEAUTY, BRAND TALK

    IT COSMETICS SKIN CARE…IS IT REALLY THE SECRET TO BEAUTIFUL SKIN?


    I had the pleasure of reviewing a few products from IT Cosmetics recently and I wanted to share my thoughts with you ūüôā

    IT COSMETICS SKIN CARE PHOTO

    If you’re not familiar with IT Cosmetics, let me bring you up to speed. This cosmetics brand is headed by Boss Lady¬†Jamie Kern Lima. As CEO and Founder she has made a name for herself and her products all over the globe! ¬†She has created an award winning brand of skincare and makeup that relates to real woman. Bye Bye under eye, in my opinion, was the cult product that put IT Cosmetics in the forefront of the beauty industry. This little tube of concealer is in every one of my friends makeup bag. You know it’s a clear winner when 10 women can ¬†unanimously agree that it’s the best damn concealer out on the market so far.

    So of course being a loyal consumer, I was really grateful that Jamie gifted me the following products:

    Confidence In A Cream – Moisturizer

    This moisturizer can be used on all skin types. It’s super thick, contains antioxidants, quickly absorbs into the skin and can be used morning and night. I am a huge fan of super thick moisturizers, but I know some people aren’t. It helps when the moisturizer absorbs into the skin quickly as I like to apply my foundation in the morning right after moisturizer and since I’m most likely already behind schedule I detest having to wait for the moisturizer to absorb!

    IT Cosmetics claims that the Hyaluronic Acid will plump fine lines and wrinkles and minimize pores. I do believe that’s true as I have had great experiences with products that contain Hyaluronic Acid. I noticed the moisturizer helped greatly with my makeup application as well. My foundation looks more dewy than usual, which I love!

    This is a well created moisturizer if you don’t mind the super thick consistency.

    IT COSMETICS SKIN CARE PHOTO

    Confidence In A Cream – Eye Cream

    Since Confidence In A Cream – Moisturizer was such a big hit with consumers, ¬†I’m not surprised that there was a demand for a similar product specifically for the eyes!

    This eye cream has quickly climbed up the ranks of my favourite eye creams of all time! For good reason too. It’s formulated with the typical anti-aging agents such as Peptides, Hyaluronic Acid and collagen but what this product has that sets it apart from the others is the inclusion of licorice root, squalene, green coffee & tea, as well the product has an apricot tint to colour correct and brighten the under eye area.

    Just like the moisturizer, the eye cream absorbs quickly into the skin, so there’s no need to wait to apply concealer. I find the product allows my concealer to glide on really easily and acts as an adhesive for the makeup!
    I can’t tell you enough on the impact this cream has had on my under eye area. It really does brighten and plump up the skin to give you a very youthful look.

    Confidence In A Cream – Cleanser

    This cleanser is a really unique product as it’s a cleanser and serum in one!

    It cleanses, moisturizes and hydrates your skin. I am an absolute fan as it’s really gentle on my skin. It’s sulphate free ( so won’t sting your eyes) and has Hyaluronic¬†Acid and colloidal oatmeal. A few days ago, I had to much in the sun and ¬†I managed to get a little sunburn on my face and before I went to bed I cleansed ,as usual, and I could feel the Confidence In A Cleanser soothing my face and I’m pretty sure it’s because of the oatmeal! It Felt really good against my skin. Basically, if your looking for a well rounded cleanser that won’t dry out your skin and will help keep your skin hydrated, this one is great to include in your skincare regime!

    IT COSMETICS SKIN CARE PHOTO

    IT Cosmetics Secret Sauce Anti- Aging Moisturizer

    What is the secret in this Secret Sauce Moisturizer? Straight from the IT Cosmetics websites :

    “The Secret Sauce is 7 clinically advanced, penetration-enhancing fermented ingredients that help to increase absorbency and maximize the ultra-hydrating, anti-aging benefits of Secret Sauce‚ĄĘ. Well that doesn’t tell us much , but I can tell you that this Moisturizer is another winner for me. It’s super thick and creamy. Contains anti-aging peptides, hydrolyzed collagen, hyaluronic acid, vitamin C and licorice root. ¬†It also contains IT Cosmetics trade marked Drops of Light ¬†Technology which give you the “lit-from-within-glow” that we all crave!

    IT COSMETICS SKIN CARE PHOTO

    I love this moisturizer as I always have a nice glow to my face when I have it on. While I have this on,¬†I feel really confident in my natural skin so I find I don’t really need to wear any foundation. It doesn’t mask any imperfections but because it adds subtle radiance ( just in time for Summer weather) and over time helps minimise any fine lines. Again, if you are not a fan of super thick moisturizer (even quick absorbing ones) than this is not for you.

    IT Cosmetics Miracle Water

    This is the one product I think I’m most in love with. The Miracle Water is a 3 -in-1 is a Radiance Booster + Anti-Aging treatment + Micellar Cleanser.

    IT COSMETICS SKIN CARE PHOTO
    So where to begin ..hmmm.

    This product as a radiance booster is great as it uses some really potent skin smoothing and brightening ingredients. I apply a small amount on to a cotton pad and gently apply it to my face. I don’t rinse it off as it’s a rinse free product. The Miracle Water doubles as an anti-aging treatment as well since it has loads of anti-aging properties such as IT Cosmetics Secret Sauce Complex, Peptides, Collagen, Green Tea Water , Vitamin C and Licorice Root, so I know while I’m rocking a nice radiant glow, the Miracle Water is hard at work diffusing any fine lines I may have!

    As a cleanser, dirt, oil and all impurities are trapped and removed onto the cotton pad. What I love most about Miracle Water and I’m sure many of you noticed as well if you have tried this product is the absence of detergent agents. Since this is a rinse free product, a.k.a no need to use water to activate the powerful ingredients , there is no need for any hard detergents that are used to create the lather to cleanse the skin. I love this concept as I feel detergents are meant for laundry NOT my face!!!

    IT COSMETICS SKIN CARE PHOTO

     

    Is IT Cosmetics really the secret to beautiful skin ?

    Overall, I love IT Cosmetics products because they actually do what they claim they are meant to to do. The Moisturizes hydrate the skin. The Cleansers clean the skin without stripping away any hydration. The eye cream is full of botanical ingredients that help fade away fine lines and brighten the under eye.

    These products all contain anti-aging properties that when used over time and with consistency your skin will benefit greatly and you will see a change in the texture and overall appearance in your skin.

    Hers’s the deal, I know these products are a bit pricey so if ¬†you want to achieve good skin and not break the bank, I would highly recommend the Secret Sauce Anti- Aging Moisturizer and Miracle Water. Your skin will still benefit greatly from the active anti-aging ingredients. If you want to splurge and buy the whole line of Confidence In A Cream line I doubt you will not be disappointed and your skin will benefit over time ,but again consistently is key!

    On a side note, I am a huge fan of BYE BYE Under Eye Concealer as that was the first product I ever bought from this brand. Since then I have repurchased it several times and and would recommend it to anyone who has dark circles that need concealing or who want a brighter more youthful under eye.

    Have you tried any IT Cosmetics products? If so, leave me a comment below! I love hearing from you guys!

    XO, MAHA
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    BEAUTY, BRAND TALK

    PIXI BEAUTY LOVE!

    Pixi Beauty Product photo

    I’ve discussed Pixi Beauty on my blog before , but I wanted to dedicate another post to them because #1 I love their products¬† and #2 they¬†are against animal testing, and I’m trying to make¬†a conscious effort to¬†feature more¬†brands¬†in this category!¬† I have highlighted a few of their products that I’m currently using and loving in this post.

    The Geltint & Silkgloss set were sent to me as a PR sample by Pixi ( #thankful). I threw one of them in my gym bag, the other in my work bag and the other is on my desk in my office, you know in case I want to freshen’ up at some time during one of my late night blogging sessions!

    One side of the stick is the Tint and the other side is the Gloss. The tint is so subtle and adds a nice dose of color to your lips. , I found the tint somewhat hydrating but not too much. The gloss adds more hydration and compliments the tint. The gloss is not sticky and fragrance free. As both products deliver a light dose of colour to the lips, they are totally buildable and can be worn during the day or night if you prefer for a polished look.

    Peel & polish is also another PR sample from Pixi. This enzyme peel can be used 2-3 times a week to help you reveal smoother more radiant looking skin.  It  will polish away all dry skin cells and impurities that have built up on your skin. The peel is made with natural fruit enzymes that help exfoliate  the skin in a very gentle manner.

    I think the one product most people are curious about when I bring up¬†Pixi is the glow tonic. For those who haven’t tried it yet ( not sure what your waiting for), it’s a glycolic acid toner that exfoliates and purifies the¬†skin for a¬†more radiant complexion. I use it every other night before I apply my night moisturizer, but it’s safe to use everyday. Love this stuff!

    Pixi collaborated with 4 amazing beauty and lifestyle influencers. First up is¬†their collaboration with influencer Maryam Maquillage. She’s such a doll and I always admired her so when the two teamed up I was so excited to see what the collaboration would be. Of course it’s the very popular Glow & Bronze palette. The highlighters are very wearable and more on the natural side which I adore! It’s very versatile and used it everyday this past Summer to add a sun kissed glow to my face.

    Pixi also has a collaboration with influencer Aspynovard. Together they created a set of highlighters and¬† blush .I own Rome Rose blush. It’s¬†the perfect¬†peachy shimmery blush that I also wore the majority of the Summer. It really gives a natural flushed look to your skin. As much as I layered the¬†blush I never felt it was overdone and blends beautifully on the skin.

    The last product I own is from influencer Judy from ” It’s Judy Time”. Together these powerhouses came up with not one but two crazy popular palettes ; Get The Look : ITSEYETIME and ITSLIPTIME. One is an eye shadow palette and the other is a lip palette, obviously!¬† I have not had the chance to try the lip palette yet but I have used the eye shadow palette many times! The palette has 12 shades, mostly neutral , some shimmery but the majority are matte. I love that they included a mix of shimmery and matte shades. It makes the palette so versatile and worth spending the dollar bills on !! Right? I can’t ever see myself buying a palette with just shimmery shades or matte shades. It has to give¬†a wide range of possibilities¬†so you can come up with various looks using only one palette. The ITSEYETIME definitely delivers in that department. The shadows themselves are smooth almost buttery and blend really well. My favourite shade is Honey Bear. I use it as¬†a transition shade and sometimes I just wear it all over my lid for a more “laid back I but still got¬†my¬†stuff¬†together look”

     

    ¬†Here I used ITSEYETIME palette to create this look. I used Honey Bear and Bubbly to create a very wearable everyday look. It literally took me 2 minutes to apply the shadows.¬† I saturated my brush with Honey Bear + Bubbly and one quick sweep over my eyelids was all it took. I decided to be a bit more dramatic, but still wearable , and swiped the colours on the bottom as well.¬†I also used the Rome Rose blush to accentuate my cheekbones and cheeks. I freaking love this blush, pardon my language , but it’s so darn nice. It looks like I have a nice flush to my face with just the right amount of colour. Very wearable and low maintenance for this mom of 3!

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    BEAUTY

    e.l.f. Eye Refresher

     

     
    This is going to be one of my shortest posts ever! Not because I don’t think the e.l.f. eye refresher ¬†deserves my usual in depth blog post but really because this is one of the easiest and relied on products in my daily routine and in a short post I know I can convince you it’s a worthwhile product!
     
    The e.l.f eye refresher is a rollerball tool that can be used day and night. It’s purpose is to refresh, brighten and combat undereye puffiness and discolouration. The refresher contains pomegranate, rosemary,green tea, cucumber and grape to hydrate and nourish the fragile skin. All these ingredients are beneficial in soothing and brightening the skin. ¬†
     
    I use the refresher in my morning routine to prep my undereye for my Cerave eye cream. So before I add my eye cream, the refresher is the first thing I reach for! The eye refresh is an amazing base for my eye cream just like the Urban Decay primer potion is for the lids.My eye cream applies easier and absorbs faster into the skin. I usually have dry undereye¬†patches¬†but I haven’ seen them since¬†starting the el.f. refresher. Yeah! I love the cooling sensation that I feel after using the rollerball and my eyes instantly look refreshed and brightened. In my night time routine I do the same and apply the e.l.f. refresher before my night cream. I have noticed major reduced undereye puffiness in the morning, however I can’t say that it’s helped with my dark circles. For $6 you’re buying¬†and eye product that cools, refreshes, brightens and also can be used as a base or primer for eye cream. Seriously love this product! I think I’m on my 3rd tube now ūüôā¬†
     
    In Canada, you can buy the e.l.f products online or at Old Navy.
     
    Maha
    XOXO
     
    P.S.As per usual, I disclose all information to my readers. I was not paid for this post. I purchased this product with my own money. I am not affiliated with e.l.f cosmetics.
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    BEAUTY

    3 Essential Steps To Becoming Spring Ready !

    Spring is almost here – so some changes are in order! Not just your wardrobe needs an overhaul but so do your skin, makeup and hair. Let’s start by swapping our winter coats and boots for a light spring jacket and rain boots(ankle boots as well!).I’ve compiled for you an easy 3 step guide that will take you from feeling damp and dreary to feeling beautiful, refreshed and ready for Spring!


    PREP SKIN


    \ Clarisonic Mia \
     
    Your skin is your biggest organ(yes it’s an organ,look it up!) and should be taken care of just as you do your heart. We all know good skin is highly sought after. It all starts within. It’s been proven that a well hydrated body emits a natural glow that rivals the best highlighter on the market. For your body to be well hydrated you need to ¬†drink at least 6-8 glasses of water. By consuming water you are flushing toxins out of your system and allowing your glow to come thru. It’s not magic, it’s science!¬†


    At times, drinking 6-8 glasses of water isn’t enough or practical so you need the help of exfoliating¬†products.¬†A cleansing power tool¬†helps to rapidly¬†exfoliate the body to reduce dry patches and leaves skin feeling very smooth.


    Cleansing your skin is so important first thing in the morning as well as at night to ensure all the products and environmental toxins are removed from your pores. Choose a cleaner that is right for your skin type.


    Using a reliable water based toner after cleansing helps to ensure your skin is receiving a healthy dose of antioxidants for the day.


    Weekly exfoliating of the skin is necessary!¬†Since many of us¬†can’t make it to the¬†aesthetician¬†on a weekly basis, it’s great to rely on a solid BHA¬†exfoliating¬†product that improves skins texture, appearance and gets rid of blackheads. As well a decent BHA¬†product will help with¬†collagen production.¬†

    A serum loaded with antioxidants will help to firm, brighten and hydrate your skin all day.


    If dryness around the eyes during allergy season is a factor then adding an eye cream to your Spring prep routine will definitely help. An effective eye cream will hydrate the under eye and reduce puffiness.

    There is no excuse for leaving the house without sunscreen. Sunscreen is the #1 defence against ageing skin and skin cancer.


    Update Makeup Bag
     

    \ Mac Face Bronzer  \
    \ M.A.C Eyeshadow \
     
    Put away¬†those matte lipsticks and reach for a coral lippie! Spring is the time of new awakenings and¬†rejuvenation so¬†don’t hesitate to be¬†inspired and try different colours.
     
    Adding a soft cheerful pastel shade to your lids is not only fun, but will also make them pop. Adding a bright bold colour to your inner and under waterline will tie the look together. If a bright purple in your waterline is not your thing, you can always reach for a nude toned eye pencil to give a bright eyed and awake look!
     
    Feeling like winter took away your colour ? Add a soft bronzer + highlighter to your makeup routine to liven up your colour and give the illusion you just came back from the islands!
    Blush is magic! It’s an¬†instant “pick me up” and if applied¬†properly ¬†can easily¬†transform your look. During¬†the winter months the plums, golds and nudes were in high demand.¬†This Spring, go after the pinks, purples and corals.
     
    Wearing a lightweight concealer and foundation as a base will help¬†enhance your natural beauty and won’t make you look overdone.¬†
     
    Applying a coat or two of black mascara always pulls the look together. If your feeling adventurous, teal and pink mascara(a light coat obviously) is a big hit this season. 
     
    Pampering your feet and nails is a luxury.¬†Schedule a mani – pedi as soon as you can. Once¬†the sun starts¬†shining you’re going to want to wear sandals and open toe heels so it’s best to be prepared. If you can’t make it to an esthetician, read¬†this¬†article for a DIY mani –¬†pedi at¬†home!¬†When choosing colour go for the pinks, reds¬†and pastels.
     
    When¬†choosing a¬†Springtime scent, ensure¬†that it represents¬†your¬†personality. If¬†you’re not a flower lover¬†than¬†don’t choose a citrus or fruity scent.If you don’t like attention than a bold scent¬†such as musk or amber is most likely not for you! If you’re Vegan or a Naturalist, there are many¬†companies that offer¬†natural organic scents. Whatever scent you¬†choose, ensure it¬†represents your style and personality well. A lingering scent is at times how¬†people remember you, so make it¬†fabulous!
     
    Transform Hair

    \ Otto-Keunis Intensive Mask \
    \ L’Oreal TecniArt Volume Mousse\
     
    We can finally say goodbye to Winter hat hair,¬†frizzy and unmanageable tresses! It’s time to¬†pamper your hair. Your hair says a lot about you so ensuring it¬†looks¬†healthy and shiny should be a top priority this Spring.¬†
     
    At the start of every new season you should trim your ends. This will promote hair growth without breakage and thinning. If your  fearless and ready for a change you may want to try a sexy pixi cut or a cute and very wearable LOB (longer bob).
     
    Using a sulfate and paraben free shampoo and conditioner will help hydrate the hair and clean your scalp. A clean scalp ensures your hair can breath and in turn can grow easily. 
     
    An intensive repair mask should be your best friend this Spring.
    A hair mask will help heal the damage from the cold Winter months. Once or twice a week is necessary to bring life and hydration back into your hair.
     
    Styling your hair is always fun, but at times can damage your hair. Constant heat and tugging at the tresses weakens the follicles and over time destroys vital proteins needed for hair repair and growth.
    This¬†Spring go “Oh¬†Natural” with your hair!If you¬†have curly or wavy hair, shampoo your tresses, let it air dry and add a bit of volumizing mouse to your roots and ends. If you have¬†naturally straight hair,¬†towel dry the hair and comb out any frizz that may have ¬†developed from the towel.¬†
     
    If you must add heat to your hair, ensure you keep the hair dryer as far from your hair as possible to reduce damage. Coating your hair with heat styling products beforehand will minimize the damage.
     
    Applying a shine spray to your hair will create a luminous shine and this will give the illusion that you have natural healthy hair. A good quality shine spray will also offer UV,thermal and environmental toxin protection.
     
    If you decide to tackle any or all of these 3 essential steps, leave a comment below and let me know how it goes! I love hearing from you all!
     
    Happy Spring ¬†ūüôā
     
     
    XOXO
    MAHA
     

     

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