Browsing Tag:

Trade Secrets


    Trade Secrets: Pro Finish Brush Obsession!


    As a freelance make up artist I’m always reaching for my tools. By tools I mean brushes. I need to have them with me at all times cleaned and ready to use.  I have become so selective with which brushes I take with me on bookings so I must rely on the best tools that will help me create a flawless and beautiful face. For years I’ve  been using brushes from a very well known celebrity infused brand because they were a cult favourite among all makeup artists. Now it seems everyone is creating and selling brushes online. That’s great for the consumer as it offers many options but this can become overwhelming when there are too many options out there.



    I have tried a lot of brushes and have come to the realisation that because it’s sold in a fancy department store or its a brand associated with many influencers doesn’t necessarily mean the brushes are a) well made and b) worth the money. I can tell you that I have bought many brushes that have been hyped up by influencers and some have been great and some most definitely not. I fell into that trap where I’ve bought a product because my favourite beauty guru told  me  it will change my life. The reality is…no product will change your life…it may make it easier for you to apply your makeup or enhance your beauty but will not change your life , sadly 🙁

    Back to brushes 🙂

    We all need them, but don’t want to spend an arm and a leg for them . I need more than the average user but I’m not willing ( anymore) to spend a crazy amount for them.

    Well it seems my prayers were answered because Trade Secrets sent me a PR sample of their Pro Finish brush collection. Now, now , I know what your thinking…here goes another influnencer trying to sell me a product. I’m not selling you this product. I was not paid for this blog post nor do I receive a commission( ding ding no affiliated links!), BUT, I am writing this post because I do love these brushes and as a blogger I must share these hidden treasures with you!

    Here’s why I use them:

    1. they are all made with the highest  quality of synthetic and natural fibres
    2. the handles are very sturdy ( so important for the longevity of the brush)
    3. fibres did not shed even after being washed over and over again ( BONUS!!) so again longevity!
    4. quick drying time
    5. affordable as Trade Secrets has them on sale at times for 40% off

    If you follow me on Instagram, which you totally should by clicking here , you would have seen my post on these brushes and my declaration of love for the Pro Finish fan brush. I love all the brushes for their high quality but I had been on a search for a good fan brush within my budget ( around $30) and I  found it in the Pro Finish collection. I have become a wee bit obsessed with highlighting lately so whenever I need to apply highlighter on a client I reach for this brush and it does the work for me. It picks up the product very well because the natural fibres are very sturdy so you are guaranteed even pickup and distribution of product. This is so important to me as I don’t want my work to look sloppy! Many fan brushes I have used in the past have weak fibres so the application looks uneven and not professional so in turn this means more work for me.

    I love the fan brush so much that I ended up buying another one to use on myself. Now I own 2 🙂  That’s how good this one is.

    On my most recent booking I used the Pro Finish brushes on my model. I first used the ultra soft foundation brush to blend the foundation and then the luxurious powder brush to apply translucent powder. The blending brush was used to apply 2 different shadows to the eyes. This brush has tapered ends so it does the blending work for you. To finish off the look I used the retractable lip brush to lightly apply a nude colour to her lips.

    Model : @HelenaAlexis Photographer: @Soul.Kreativity

    If you decide to give them a try,  you can order them online here or in store.

    Let me know what you think by leaving a comment below!

    XO, Maha

    * These  products were sent to me as PR sample, but as always the opinion expressed on this post are always my own 






    First Impressions: Curl Keeper Styling Collection


    The generous team at Trade Secrets sent me the Curl Keeper Styling Collection to experiment with.I was under no obligation to write a post about these products or provide a good review, just my honest opinion. I’ll get right to point and not keep you all in agonising anticipation.I Love these products! I don’t recall the last time I was so excited about a hair styling product. Finally, I’ve found my holy grail solution to taming my unruly frizzy curls! I know I sound like an infomercial but holy moly these products work. They REALLY work(in my infomercial voice of course)!
    The Visionary Behind Curl Keeper:
    Jonathan Torch, the Master of Curls, as he’s referred to in the industry, is the man behind Curly Hair Solutions that led to the creation of Curl Keeper Styling Collection. He has over 25 years experience with curly hair and has revolutionised how curly hair is cut, styled and cared for. He’s so dedicated to helping people maintain their curly locks that he runs the uber successful Curly Hair Institute on Shepard Avenue West in Toronto. Yes ladies and gents , you read that correctly, there is a salon exclusively for us curly haired peeps! Excuse me as I squeal with excitement!
    The Products:
    The package that I received included:

    The Curl Keeper Styling Cream is not like any other styling product you have ever used before. It’s not a gel or foaming mousse, it’s a lightweight fluidic styling cream that allows you to manipulate your curls while never drying your hair out, creating frizz or build up on your scalp. The cream has a light aroma and adds some shine to your locks.
    Curl Keeper Original is the  recipient of several beauty awards in the industry including 2006 Readers Choice Beauty Award.Curl Keeper Original provides all day frizz control and gives you major curl definition. This product is water based so it’s safe to use everyday and it will not draw out any moisture from your hair or cause build up. As it doesn’t cause build up on your scalp you can re-apply it as many times as you like in a day. On average with CK Original your curls will last 4-5 days and can be reactivated by simply applying water with a spray bottle to your hair. 
    Curl Keeper Slip, 30 second detangler is a “silicone free detangling leave in conditioner that will instantly loosen hair knots”.
    Curl Keeper Leave in Conditioner smooths the hairs that are responsible for causing fly aways. This product is not meant to be washed out and works wonders under high humidity.
    First Impression:
    I received the Curl Keeper package early on a Monday morning and I had just woken up. I thought what a great opportunity for me to try the products out right away! I quickly showered, combed my hair and applied all the products while following the directions on the bottle and…was disappointed. Yeah, I know, I wrote earlier that I loved these revolutionary products so what’s with the conflicting statement right? You see , when you are dealing with innovative formula’s such as the Curl Keeper products there comes with it a learning curve. I just assumed because I had been using mousse and gel my whole life along with shampoos, conditioners and detanglers that they all work the same way so they should be applied the same way right? WRONG! To fully benefit from Curl Keeper products you need to watch these very short and extremely helpful tutorials on how to use specific techniques to style your hair so you can achieve maximize results from Curl Keeper.Once I learned and applied these easy techniques I was in love with my hair results!
    My hair is very thick, heavy, curly and long (the longest it’s been in years)! My curls have a mind of their own and sometimes they want to curl and other times they want to separate, which is normal for curly hair. I wanted a set of products that allowed me to have control over my curls, reduce my frizz and achieve all day volume
    and hold without the damage.
    To achieve these spiral results above, I ONLY used Curl Keeper Original + twirling technique that is mentioned in the tutorials(life changing)!. As a teenager I had crazy spiral curls like these and loved them, however the only way to keep the curls in place all day was to use mousse or gel. It gave me a bit of the results I wanted but also made my hair very crunchy and caused a great deal of build up. Because of the high alcohol content in the mousse and gel my hair became very dry and unfortunately caused me quite a bit of damage. After using Curl Keeper Original + twirling technique I was able to achieve these bouncy well defined curls that lasted all day. I haven’t seen these curls in years!! I was ecstatic. As I had a coffee date with my friends later that night, I decided to loosen some of the curls a bit by separating the bigger ones. The results were beautiful and my friends complimented me endlessly over the curls *blush*! They have always loved my curls but I hadn’t worn my hair curly in so long because of the hassle and time it took to actually achieve the results I wanted. With Curl Keeper products it took me 20 minutes including drying time to achieve these curls. For a mom of 3 this is life changing. 
    P.S My friends are now CK girls!
    This picture above was taken 2 days after the 1st picture in this post. As you can see I did seperate my curls that night to achieve a looser curl. Even on day 3 with no added water to my hair to reactivate the Curl Keeper, my curls still had volume and bounce.
    The big waves in this picture were achieved by using Curl Keeper Original + Styling Gel + 30 Sec Detangler + Crunching technique from the tutorials online. I did not add any heat to my hair as I let it air dry. Even without the heat I was able to achieve volume and bounce in my hair.
    I’ll leave you with my final impression of the Curl Keeper Collection as I know I can go on and on about these products. I’ve really benefited from CK products because they are so easy and quick to use. I can depend on them to achieve bouncy, healthy lightweight curls without the crunchy texture and without sacrificing volume. I love that the CK Original doesn’t weigh my  hair down. Usually because of the thickness of my hair,  volume boosting products don’t work on me but this was not the case with Curl Keeper. Try these products out for yourself and see the difference in the silicone free formula and quality for yourself. Even if you have a slight curl and want to enhance that, CK will help you achieve envious curls. I strongly suggest you watch the tutorials on the site and experiment with the technique that best suits your curl definition. To continue to see my curls evolve while using Curl Keeper, please follow me on Instagram here. As well I’ve uploaded a short clip of Jonathan Torch, founder of Curl Keeper, demonstrating the Curl Keeper techniques used in his salon on me. It’s on my new Youtube Channel here!
    Curl Keeper Styling Collection can be bought from Trade Secrets.
    Disclaimer: Trade Secrets gifted me the Curl Keeper Styling Collection, however I was not obligated to write a positive review of the product. The opinions and experiences described on this post are my own.

Warning: Use of undefined constant custom_pagination - assumed 'custom_pagination' (this will throw an Error in a future version of PHP) in /home/customer/www/ on line 46